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2008-07-15 CIC 3-A Power Point2007/08 Actual Income Results of Source Amount Total CD -Grant $108,020 25.2% Landscape and Lighting $69,850 16.3°/a BIA Payments + Q6107 Surplus $102,317 23.9% PSBA 147 755 34.5% $427,942 07/08 Promotions Exaenses Total Best of Alameda PSBA pages $4,879 Holidays Promotions sprint ads} $14,350 Book of Savings $11,950 website $1,117 Shopping Guide $2,000 Newspaper Ads $2,5x0 Theatre Gala & Opening Ads $5,000 ACLO Program $ l,gg5 Magazine Ads Alameda & Oakland} $15,081 Agency Ad Fee including ad production} $5,000 TV Spots Events & Holidays} $22,819 TV Spots production of 4 spots} 4100 $90,791 $172,167 40.2% Submitted by Robb Ratto at the 4l•15.08 CIC Meetin 9 Re: Agenda Item 3•B .~., . 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' ~" . ~ ~~, Bi~~ .~ r more information, wit wu~u~.rhoppor~rtreer.com or cold 510.523,1392 ~cate in Hirtoric Downtouun Alnm~do ......._ ~_ . ~~~ 1-'LO-al PgZ ~ - ~f-o~ P G2_ l - ~"1-al p 6S I~ -1_ 20-c~ P.A4 7-ay- of pA-3 ~ - ~~ -~~ p~ ~9 ~~ -_. l- i9 - o'l P3 ~ - 2G -off p3 ~~~ Pf~lO ~~`-r-~~ ~'-~~-07 ~~ 5- 3-6-~ 5.~0-0~ ~. ~ . ~' ~{ -- a ~ ~_o~ ~~-11-d~ S-~ C'~rc-~. .r. ,~. ~~~ .~ .: -~N~ovelti~ ~ ~ ~~~~ ~::; -r~. u-~3_o~~g4 l i 30 -o~ x,.63 li_~-d~pBs 1-14-0~ PY~8 ~~~ tz_ -~ -o~ P.k1 1z-~M-~i p.a~i ~~ 1~--~-o~ Ps lz- i3-o~ P.5 <<- a9-o7 P~ T R E E IT exp 1~ Alameda Magazine ~ www.alamedamagazine.com ~a ~~ ~~~ FROM TO DRI~/~NG.. 'AN EVERYTHING [iETWEEN m charts with clai~y specrais, rcaruriub uaiu~r~, and seasonal vegetables. Basil, peanut, curs lime make the entrees piquant and deliciou basil Thai over rice, cool side salads with c~ house dressing and a beverage (or is it de~ of Thai iced tea make for a satisfying lun dinner. Lunch Mon.-Fri. Dinner nightly. Park St., (5 ] 0} 74$-027b. CC 4c~$-$$ ~Q44Q© ANGEL FISH. Japanese. Do: fooled by its Harbor Bay Landing Sho Center location. Despite its casual appea this sushi joint is responsible for tap-no but still moderately priced Japanese The restaurant's relaxed environment, conceived layout and simple decor hig a variety of appetizers, rolls and noodle tuna salad, which features a tangy s dressing and plenty of fresh sashimi, is a standout. The rally are a bit on the sma'. but each is expertly constructed-perfe even the most novice chopstick user. for lunch Mon.-Fri. and dinner Wed.-S« Island Drive, (510} 749-0460. CC 4'8'~ ANGELA'S. Mediterranean. Muted calo warm wood tones set the comfortable ante at Angela's, where chef Saboor Zafari wonders .with risotto, salmon, lamb, strut more. You can't go wrong with the d nightly specials.When Angela s offers lamb on the menu, order them. Interesting salac desserts and a good wine list make fora p and memorable dining experience at th5 mate Mediterranean-French inspired rest Lunch and dinner daily. 807 Marina Parkway, (510 522-5822. CC Q~'~$$-~ AROMA RESTAURANT & CATEI Italian, California. Nice waterfront with entrees as straightforward as stea grilled salrnan or as unusual as braises shank, risotto and polenta. The dinner is slightly mare upscale. Pasta and free specials dominate the lunch menu, whc hamburger, by the way, is atwo-fisted Owner-chef Raymond Tang does hi to fuse Italian, French and Asian styles emphasizing freshness and his seafao ations. Lunch Tue.-Sun. Dinner ni hth Blandin Ave. 510 8b5-4484. CC~'B g .( } ASENA RESTAURANT. California, terranean. Power brokers and others ling lunch and dinner at Asena, where they c their taste buds on a tour of the Mediter Tasteful, cozy and often crowded, A.ser Cal-fusion with nice Med accents, estal itself as one of the Island's most popular rants. Daily specials and grilled fish are st- and the lamb phyllo, stu~'ed chicken brf ravioli with pancetta and Gorgonzola sauce constantly land on diners' tab extensive wine list and upscale cocktai~ round out the experience.The staffnevz es, turning most encounters into full-on ^. .. -' .. -r~'r'.~.M r~iM ...... ':~.:~' .ti: .. - ... ti..r.ti•~Y.ri' 3 DININ w .~ '~~ 86 Alameda Magazine ~ www.alamedamagazine.com ~~ Kt~ h~J ~ M~4G-gZrut~' ~C ~~ ~ I~PP~~ Antipasto Cht salami, mozzar creamy balsam warm white be a blanket of ~ kalamata olive underneath to piadine with cl are particular f 1338 Park St., TO~MIE'S TH restaurant has head-turners casserole in c~ prepared nice Dinner nighty CC4c~ $-$$ THE TRAN'S Hidden behin~ Webster Stree secrets. Billed finest," The 7 a quaint, fries your grandm~ food is dust a plus items, bt: The Vietname and fresh tom noodles, mint wrapped in i popular hone platter or the eggplant and on leftovers. C 153 ] ~lebster VILLAGE CAF intending to then opted fc mushroom fe~ your appetite generous. The great buttery the Greek offf subs. Lunch Park St., ~5 ] 0; ® YELLOti Japanese, Sus line the walls cabinets stuffe lucky cats an• Sushi lavers wood bar wh of steaming I- sashimi, n~aki convenient c shrimp temps accented by sweet sauce} deep-fried then hand th feast on some offer. Lunch (510} 521-32 YOKOHAMA Japanese. Fri baked musse who make g modern dishc~ Sat.1 X27 We' o~~ ~~'~" F.+a~~ _ ate- ~~~ Park Street 7th Annual rin es iva ART (RAFTS f00D Saturday ~ Sunday Mav ltth ~ 13th BEAR, WINE ~ MIMOSAS ' IVC MIIUf 1 =I /~` ~ • ~ v- Fun for the whole family! .,/a 'I ~ S44,ti •*~~lJ1, • _-1'7'~ I '-lI., IJ :,I'r~'i ~'.,i~`,a,ir ~.P•fl^F~,~.l;•.;y; LI, -~'•`•i~.. r~ ..}•Y:.•';.I..n Y'I.r1.S,.F,.r4` ~ ~ [~ "i.u :i:r.~i~ _ ',.t ~~.., • ,R+. .r .. {,ft~, ~'. > nh, ,,,V, .".e;.. .y,. s; : i. •Yr ~,~:1 •r,r F.I. ;.;.,'~'Yi:"';~ir1 r .YM1 ~i Wit,.; ~,r~, "Z•A•I ~.;~'- ~;I •+~re~ ~~ ~r..'. yII ,,. `r "•- `rF . •I, h + ~1 . I - r ." li' ~,'.: ,r 1.V,, ''.~: ~'~• r •~;• ~,' ,t• ~~ - a{'" 'i' 1 ,,; ~•~: yhas a ^h~, r•' ;•. 1~_i ... x. I'ti• I~~ .~'7 Y'I, 1 rf':~n-rgyC•r`i~r~ .~I~Y . 7La~yy'~.i~ ~u~` ~~~.~= 5 /~' • {,~~~~ ~~l ~r~~r ~y'jlr~,~ f ~~-. ~r31 '.4yz)i. ~' '~~~'~'.'!il .;-. ,•$3~ with-~ the~pr . (;, .:Fwxne.~or~; ~~eer:_: ~~1.J f' r~'~•.. . -, Secure valet Bicycle Parking ~~O arkstreet^~~111 ~10~ will be available. pp ~ St3 1392 loam to 6pm r ~. ,~ r~ .~ ,` \ '~ti ti r` r .,`. ,~ ~~ti ~~ ~~~ ~ CALENDAR 1n1 DArtMATl4NS Uuiy 20-2~ School Musical July 27-29} Kid the Stage brings 101 Dalmatiasrs Schoo! Musica! to life this summe Dalrnatia~ts at 7 p,m.-8 p,m. July and 2 p.m.-3 p,m. July 21 and 2. Alameda Little Theater, 2201 Ce HS1l~ showtimes are 7 p.m.-8 p. and 29 and 2 p.m.-3 p.m. July 2. at the Auction By the Bay Theat Saratoga St. 101 Da~rnatians ticke for adults, $8 for kids; HSM tickf adults, $9 for kids. (510} 524-543 kidstakethestage,com, CONCERTS AT THE CAVE Uul~ Aug. 10} Bring a picnic and a bl. the West Alameda Business Associ and the East Bay Regional Park 1 present the 10th annual series of ; open-air concerts. Qn July 13 enj sounds of Herb, recreating the sot Herb Alpert and the Tijuana Bras Aug. la the Sun Kings bring alive tunes. The Crab Cove Visitor Cen be open until 7:30 p.m., offering for families and children. Beer, wi and food from West End business{ be on sale, too. Free parking at R~ Crown Memorial State Beach anc at Santa Clara Avenue at Webster ' and Taylor Avenue at Webster Stre valet bicycle parking will be availa Bike Alameda. 5:30 p.m.-7:30 p.n 1252 McKay Ave., (888} 291-922 westalamedabusiness.com. A SPAT QP TEA AND MUSIC ~~ ongoing} Julie's Coffee & Tea Gar features live music every Tuesday, i p.m., free, 1223 Park St., ~51~7 8G5 www juliestea.com. LIVE MUSIC AT THE NEW ZEALANDER (Fridays, ongoing} meat pie, a Guinness on tap and er~ music every Friday on Alameda's 1X First and third Fridays offer Bay Ar ensemble The Lost Cats; secoc~d Fr (feature f ohn Clarke playing acousti fl'llllr~llr'r~ ir~,~f•~r 7 ,. ... 1 (1 .. ~' btw,~-6L. <c~1..~.o a.tgc,- - /~",~_ 20~~-~ PARK STREET, ALAMEDA 23rd Annual F A I R E On Park Street from Encinal to Buena Vista 23~d ~fK~uQ~ park ~fN~~t` fl ~t~'~ .- W~~e Faire Tcc(t~28~2~ 1t1~ -bpi Auu~EOn re al t Wo ~`s~,,~,~ PpWER~T~IECOM ~M..~w~ Tr~ca~i~u~crticuc ~'~"_~ .o-r.«.++w~~rw.+ NOB HILL Oakland Magazine Alameda Magazine ~osci~blrlm ~iooo> More Vendors! More Music! More Food! When you come to the faire please enjoy our fine eateries and retailers. Featuring arts, crafts, fine wines, micro brews mimosas, 2 music stages and kid's area including a petting zoo and pony rides. Valet bike parking available atAlameda Bicycle • 1522 Park Street Shuttle Trollies on Central and Santa Clara, between Broadway and Grand. ~~ For more info call 510.523.1392 www.shopparkstreet.corr~ $ we air Im '`A we 1W ars ~~ ~ s f ` ~ - ~' ~ -' hlfl ~ l;rrk.VrKl1 (i1n.KnrxRf , ~ • ~..:~:.•. ITT"' ' 1 / ' ~ 1 1 11 ~`• ~ ~ ,•~ ~ yr t~ ~ l ~' i 1 ty ~~'~~~ ari,n;wi ~ ti~int ui i y ~ lan~.,i~~,,~~ 0. ' ~'' } ~~,,~.grr, ~ 1 ,~f~' f 1 ~ ?T - ~~ _:~~~~~ .~ Q r~ ~ na ears o ~r.~ 'WIN ~~,~, l~ ~~~.,~ ";~ ~'~~ l ~j .tihh;J~P1nPY ~~~ S Wine ~ai~e <<iRro~ c~~~ra~x~ti ll,qu,l 6' c 1.' 1494 ~. - .. ...«t..~ -,rwt+aa. r.., .rrr ~,.- krwr.., i PARK~STREET .~..~.. {Q~~ - . ~ • :.~ ~ ., • t. ~~~~~. if;~rW ftl~~ .'F.,,..,., ~~~ D 1~~ ~~ -- ~, r~ +`~, . 4~ ~ ; ~ ~ /tea '~'.. .1 ~ J~,1~ aLIGI1S~~lr~ •IDx,•6~ ~LJurEpA. W.uorill~ -.__.~ ~' ~ ~ ~: i ... ~ ~J ~~~" AUIMEDA ~e a~ ~C~1CRIwQ P'QWER&TELECOM rxec~~IS~:rRCrec~Re `„_,,,,,_,_,,,, tr~wnstx ~pNMMp(NKAIA~ NAB HILL pakland Magazine Alameda Magazine ~ osen~~u~r~ ~l~ODS~- a~ pct rasa ~.., /v - ~. t ~~ ~1.1~.i ~~ ~ ~rN~ S ., ~~ ~ ~~r 1 PARK STREET ART & WINE FAIRE ~ ~., ~rrrler ui+4 ~le-.. ~ ,. ~~ ' t, ~~~ ''~ a : ~ ti., ~~ ~5 ,~ •T S;7 ~ Q~ ~a~~® ~ ~ ~ ~i«rll~tr rl'~' - PARK ST, i51' Ah NL1A1..-. `° QTR. ~ ~~~~ ~.,, ' ~l,rt aWine ,.,~y rarer i•,-~x~ ~q, yrae ~~'rs - tauc•a~w ~uwtat _. . r y r ~ ` ~ ~~ a, .. - . ., ......,. v v'j~ ~~ } a .. t ; r.. ~ 1' ~Y~.. 's~i, ~ , .,; ~T,,.. .', ~~ ~~'n„ •,~ ;',, 1 .n .~A1.~~• , -.,iii` .',;~ti•'R `•~r;,;ti• M ~~:-~d•'4~~fi~'F-•.i -, ~y.':1'J; f~' ' e''•`~y 4 {~'r ii~ .,i ,:~~ ~, s~" ' ~ ' 3~~ ..~. r ,, ~ ~ r•~ %. s' h ~,~,~. r `I tij; ., r.~F.~fiS: ~L;i; ,Y~'r' ,l V' 1 ~ ;i I ' ~' `n 'ICI ,;: ;' ..E,~.,: , fi'r' ,• it ! tiL F 1~ r 'q yp ,p ~ r:. ~ L 1.. v .i .~.+'~ ~r _ ~.~~~ : ~.__r .a c: i~~}j11r ~ ~., r,.r r -~ ~, ~r Z"•.~ ~i'~.~ S~ 7 ~ -~'. Y. f17 .'~~ rRi ., '; ~~ R O M D I 0 D R IV I A N D A~~ -~~ ~o~ .fir 1 ~~ A ~y f„ ~ J . ~~ 1 ~ a~ 1 .'.~I 1. c it The Shops ~n Park Street Alameda's Historic Downtown GIFTS NOVELTIES JEWELRY FURNISHINGS CLOTHING TOYS DINING ANTI6IUES & MORE ~~ ~~~~ ~~ ~~~~~ c3c~ z~~ ~, ~~~ ~ ~ ~ ~~ G,~ ~ Business Association '''~'~iT-~~11]~'~% Park Street Business Association - 20~812~09 Budget 08109 Budget INCGME: G- rant LL&L BI~A P~ Uv CD -Grant $111,446 $D $0 $0 $111,446 L & L Reimbursement $0 $57,417 $0 $D $57,417 BIA Payments $0 $0 $83,000 $0 $83,000 Interest B~ Misc. Income $0 $0 $0 $7,000 $7,000 Carryover $0 $0 $5,OOD $5,000 $10,D00 Art & wine Faire Income $4 $0 $0 $82,500 $82,500 tither Event Income ~ ~0 ~0 27 000 27 000 Total $111,446 $57,417 $8$,000 $121,500 $378,363 EXPENSES: 08109 Budget Pro rams: Grant L&L BIA PSBA Overall Committees Sub Totals $0 $0 $3,426 $73,770 $77,196 Pressure washing (contract} $0 $0 0 $5,700 $8,700 Maintenance Supplies & Equipment $0 $0 $0 $13,200 $13,200 Maintenance Person # 1(salary} $0 $34,120 $0 $0 $3G,120 Maintenance Person #2 salary} $0 $21,297 $2,650 $4,130 $28,077 Maintenance Person #1(benefits} $0 $0 $7,000 $0 $7,000 Maintenance Person #2 (benefits} $0 $0 $7,000 $0 $7,000 Maintenance Person #1 ~wkrs comp} $0 $0 $5,100 $0 $5,100 Maintenance Person #2 ~wkrs comp} $0 $0 $4,000 $0 $4,DD0 Maintenance Person # 1 payroll tax} $0 $D $3,100 ~0 $3,100 Maintenance Person #2 (payroll tax} $D $0 $2,400 $0 $2,400 Maintenance Sub-Total $0 $57,417 $31,250 $26,030 $114,697 Programs Sub Total $0 $57,417 $34,676 $99,800 $191,893 OS109 Budget General and Administration: G, rant L&L BSA PSBA Gv~„~ erall Executive Director Salary $81,100 $0 $0 $0 $81, 100 Executive Director Benefits ~4 ~ 7 004 ~ 7 000 Executive Director Sub Total $81,100 $D $7,000 $0 $88,100 Executive Asst. Salary $30,346 $0 $7,054 $0 $37,400 Executive Asst. Benefits ~ ~ 7 OOD ~0 7 000 Executive Assistant Sub Total $30,346 $0 $14,054 $0 $44,400 Staff Salary & Benefits Total $111,446 $0 $21,054 $0 $132,500 Payroll Taxes ~8.5% of total Salary} $0 $0 $10,500 $0 $10,500 Workers Comp $0 $0 $1,320 $0 $1,320 LiabilitylD&4lnsurance $0 $0 $5,000 $0 $5,000 Printing $0 $0 $0 $0 $0 Newsletter $0 $0 $0 $4,400 $4,40D Postage $0 $0 $0 $2,800 $2,800 Equipment $0 $0 $0 $2,000 $2,000 Meetings/Trainings $0 $0 $0 $2,5D0 $2,500 Supplies $0 $0 $0 $2,000 $2,000 Rent $0 $0 $13,850 $0 $13,850 Utilities $0 $0 $1,GOD $D $1,6D0 AuditlAccouating $0 $0 ~ s Doo $8,000 G & A Sub Total $111,446 $0 $53,324 21700 $186,470 Budget Grand Totals $111,446 $57,417 888,000 $121,500 $378,363 Park Street Business Association - 2448/2449 Budget Committee Budgets 45149 Promotions Grant L&L BIA PSBR Uverall Best of Alameda PSBR pages $0 $D $0 $4,580 $4,880 Holidays Promotions sprint ads} $0 $0 $1,450 $13,050 $ ] 4,500 Book of Savings $0 $0 $0 $0 $0 'U~ebsite $0 $0 $0 $1,000 $1,000 Shopping Guide ~4 ~0 ~ 2 000 $2,000 Sub Total $0 $0 $1,450 $20,930 $22,380 TV Spots Events & Holidays) $0 $0 $1,976 $20,000 $21,976 TV Spots ~productivn of 4 spots} $0 ~U ~0 4 800 $4,800 Sub-Total $0 $0 $1,976 $24,800 $26,776 Newspaper Ads $0 $0 $0 $2,500 $2,500 ACL4 Program $o $o $o $2,000 $2,000 Magazine Ads $0 $0 $0 $10,600 $1 O,b00 Agency Ad Fee including ad prod.) ~0 ~0 ~0 5 000 $5,000 Sub-Total $0 $0 $0 $20,100 $20,100 Committee Totals $D $0 $3,426 $65,83D $69,256 Demon Gr t L&L BSA PSBR Uv Administrative $0 $0 $0 470 $470 Committee Totals $0 $0 $0 $470 $470 Economic Revitali~zaation Grant L&L BIA PSBA Uverall Administration $0 $0 $0 470 $470 Parking Lot P ~ ~0 $0 2 000 $2,000 Committee Totals $~ $0 $D $2,470 $2,470 Membershi Grant L&L BIA PSBA Qverall Administration $0 $0 $0 $250 $250 Mixers $0 $0 $0 $1,600 $1,600 DARE Program $0 $0 $0 $500 $500 Recognition Awards $0 $0 $0 $250 $250 Welcoming committee $0 $0 $0 $200 $200 New Member Packet $0 $0 $0 $200 $200 HolidaylAwards Dinner ~0, ~0 ~0 2 400 $2,000 Committee Totals $0 $0 $0 $5,000 $5,004 Grand Totals $0 $0 $3,426 $73,774 $77,19 Park Street Business Association - ~ooS12oo9 Budget Maintenance Budget OSlo9 4H1o9 Budget Grant L&L BIA PSBR Gv,~ erall Truck Insurance $0 $0 $0 $3,200 $3,200 Truck Maintenance $0 $0 $0 $1,450 $1,450 Gasoline $0 $0 $0 $2,500 $2,500 Truck Registration $0 $0 $0 $150 $150 Cell Phone $0 $0 $0 $1,300 $1,300 Supplies, Equipment, Etc. $0 $0 $0 $3,600 $3,640 Misc. $0 $0 $0 $1,000 $1,000 Green Machine Diesel ~0 ~ ~ ,~ ~ Totals $0 $0 $0 $13,240 $13,200 ~OTtcet-ts ~~~o~e a ea eon FRIDAY, JUNE 13 ao~~~ o~ ~~o~d FRIDAY, JULY 11 ~1Q~ ~fo~ ~~®~ FRIDAY, AUGUST 8 ~~~c°~ o ®~a~gaQ~ Submitted b Ka Y thY MOehrin at the 0l•~5.08 CjC g Meeting Re: agenda I#e m 3•B