2005-04-05 Special CIC MinutesMINUTES OF THE SPECIAL COMMUNITY IMPROVEMENT COMMISSION MEETING
TUESDAY - - - APRIL 5, 2005 - - - 7:27 P.M.
Chair Johnson convened the Special Meeting at 8:24 p.m.
ROLL CALL - Present: Commissioners Daysog, deHaan, Gilmore,
Matarrese, and Chair Johnson - 5.
Absent: None.
MINUTES
(05 -014) Minutes of the Special Community Improvement Commission
(CIC) Meetings of March 1, 2005 and March 15, 2005, and the Special
Joint City Council and CIC Meeting of March 15, 2005. Approved.
Commissioner Matarrese moved approval of the minutes.
Commissioner Gilmore seconded the motion, which carried by
unanimous voice vote - 5.
AGENDA ITEM
(05 -015) Recommendation to accept report on the Alameda West
Strategic Retail Implementation Recommendations.
The Base Reuse and Redevelopment Manager provided a brief report.
Consultant, Linda Congleton, Linda S. Congleton and Associates,
gave a Power Point Presentation on the optimal retail
implementation strategy for the City.
Commissioner Daysog stated a 300,000 square foot center would be
needed in order to compete regionally; inquired whether it would be
wiser to have a shopping center with said scale of square footage
that could be a regional draw.
Ms. Congleton responded that increasing the square footage would
not produce a regional draw because there is no freeway access.
Commissioner Daysog stated that the South Shore Shopping Center
draws people from Oakland; the potential to capture from the region
should not be undersold.
Ms. Congleton stated that making the center larger would not change
the fact that two- thirds of sales would come from Alameda.
Commissioner deHaan stated there is a transportation concern with
building out at the west end; walkable shopping needs to be
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established; inquired whether the Del Monte building would be a
good location for a grocery store.
Ms. Congleton responded that there would be some challenges; stated
the building would not give the retailer visibility and does not
lend itself to a traditional grocery store; noted that grocery
stores prefer to locate on major streets.
Commissioner Matarrese stated that the report did not reference the
Economic Development Strategic Plan (EDSP); that he was looking for
more connection to the Alameda Point Reuse Plan and walkable
neighborhoods; noted the EDSP had certain goals to improve and
support neighborhood commercial districts as well as the districts
on Park Street and Webster Street; stated that he was not ready to
accept the report; the report does not reference the context of all
the other plans.
Ms. Congleton stated the report is not intended to be a policy
document; the report addresses retailed out there and interested
[in locating in Alameda].
Commissioner Matarrese stated that the public direction [in other
plans] would have been valuable to help form recommendations.
Ms. Congleton stated that she was aware of the goals [in plans];
that her job as a retail analyst was to outline options.
Chair Johnson stated the next step would be to review the existing
plans and strategies.
The Base Reuse and Redevelopment Manager stated the intent of the
report was to tier off the existing policy initiatives, review four
specific sites, provide the most tools possible to evaluate
proposals, and have the retailing consultant make some very
specific recommendations on what can be accommodated at the sites
and on the trade offs; suggested the introduction to the report be
revised to reference the existing documents.
Commissioner Matarrese stated that the report [introduction]
indicates that it is an implementation strategy, which it is not.
Commissioner Gilmore stated that subtracting the amount of possible
retail square footage and noting the types of retailers that could
be potentially successful can be accomplished by integrating the
information with the previous reports and the expressed citizen
preference.
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Ms. Congleton concurred with Commissioner Gilmore; noted small
shops cannot be supported without an anchor.
Commissioner Daysog stated that the presented information is an
envelope from which decisions can be made.
Ms. Congleton stated that typically a grocery store is 30,000 to
65,000 square feet and needs to serve 4,000 to 7,000 homes; noted
walkable neighborhoods need to have a sufficient amount of density.
Commissioner deHaan inquired whether the additional grocery store
should be at Enterprise Landing or Alameda Point.
Ms. Congleton responded that there could be support for grocery
stores at both Enterprise Landing and Alameda Point in theory;
noted it would be necessary to wait for all of the homes at Alameda
Point to be built out.
Commissioner deHaan inquired whether the City should be considering
a Target or urban type center.
Ms. Congleton responded the City should be considering a Target
type center; stated that Target has wanted to be in Alameda for
years; the City should try to get Target at Enterprise Landing, if
not South Shore.
Chair Johnson inquired whether a smaller sized urban type center
would be feasible, to which Ms. Congleton responded there would be
a great resistance from Target.
Commissioner Daysog stated that he would encourage a regional
approach review that goes beyond boundaries.
Ms. Congleton stated that down sizing the anchors does not attract
the mini anchors.
Chair Johnson stated the intention in the introduction should be
made clearer.
The Base Reuse and Redevelopment Manager stated staff could add a
more comprehensive introduction and circulate it as an off agenda
report.
Commissioner Matarrese stated that he would like the matter brought
back to the Commission; that he fears an off agenda report would
disappear; stated he would like to engage the community.
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Commissioner Daysog stated he would like to have a timeline on what
would be done with the information provided.
Chair Johnson stated that she was glad that the analysis was done
before going forward with any decisions.
ADJOURNMENT
There being no further business, Chair Johnson adjourned the
Special Meeting at 9:07 p.m.
Respectfully submitted,
Lara Weisiger
Secretary, Community Improvement
Commission
The agenda for this meeting was posted in accordance with the Brown
Act.
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