Loading...
2010-03-16 6-F Exhibit 30 KemperSports Proposal for the Chuck Corica Golf Complex Chuck Corica Golf Complex Alameda. CA Table of Contents ProposalOverview 4 KemperSports {3ua|ifivaUonm----------------.-----......—.--.--'-----]1 Golf Course Construction Management Experience 7 Operations Management Approach 23 TheKmmperSporta Team 33 ClientReferences 38 0 Kem perSporrts November 17, 2009 Mr. Dale Lillard Director of Recreation, Parks and Golf Operations City of Alameda 2226 Santa Clara Avenue Alameda, CA 94501 Re: Chuck Corica Golf Complex RFP Dear Dale_ KemperSports Management Northbrook, IL 60062 847 480 4844 KemperSports Management °KemperSports is pleased to provide the following proposal to lease the Chuck Corica Golf Complex "CCGC as contemplated in the RFP. Specifically, KemperSports proposes to: Enter into a long term lease with the City Create the development plan according to Option D (and Option E over the long -term) Manage the design and development of all CCGC improvements Meet the debt service of the mutually agreed upon capital improvement financing, subject to negotiation Implement operations strategies to ensure long -term business success Continue to provide quality customer service Implement innovative marketing strategies to build the brand name and generate revenues Provide quality golf course maintenance Assure accessible, affordable, and user friendly golf experience for players of all ages and skijl levels 'Work closely with the Golf Commission and other interested stakeholders We are excited about the opportunity to continue our relationship with the City of Alameda and we look forward to discussing our proposal with you and the evaluation committee. Sincerely, Toby Da Senior Vice President PR OPOSAL OVERVIEW Proposal Overview Bsndon Dunes Golf Resort— Pacific Dunes 413 Bandon, OR A Kempertiports t+lanaRed Resort Faclllny Tani Doak. Architect PROPOSAL OVERVIEW RFP Development Options The RFP refers to options A E. We discuss these options below followed by our recommendation. We have reviewed the NGF report and have analyzed the property extensively. Option A Option A retains the existing configuration of the two 18 -hole courses and a par 3 executive course. We believe this is not a good option because the current configuration at Chuck Corica is underutilized, and we believe it makes economic sense to close the existing Mif Albright Course. Option B Option 8 retains the two 18 -hole golf courses but eliminates the par 3 executive course. We believe this is not a good option because it eliminates the executive course and excludes redeveloping the executive course elsewhere on the property. Option C Option C retains the two 18 -hole golf courses, eliminates the executive course and includes a buy-out of the restaurant concessionaire. We believe this is not a good option because it eliminates the executive course and excludes redeveloping the executive course elsewhere on the property. We support the idea of buying out the restaurant concessionaire. Option D Option D retains one 18 -hole course, a 9 -hole course, a par 3 executive course, and a buyout of the restaurant concessionaire. Kemper5ports is in favor of Option D because it permanently closes the Mif Albright course and it allows for a new par 3 course to be developed. It also allows for 27 hales of full length golf, which best suits the property and the local market demand. Our proposal is based on Option D. We propose to close the Mif Albright course as soon as possible and then immediately start the design process for the new executive course on the front nine of the South Course. We propose to use available funds from the Golf Enterprise Fund to help pay for some of the design and construction work. PROPOSAL OVERVIEW By starting the new executive course design in December 2069, we will have the best chance of opening this new course next year, which is very important to our golfing customers. We will create the design plan for the executive course (and the other improvements discussed below) with City input and for City approval. Our preliminary design plan shown on the following page meets the criteria of Option D. Option E We believe Option E makes sense over the long term because it is a natural progression from Option D. Option E includes an innovative and creative use of the facilities, grounds and courses which will re- position the Complex as a premier facility and island destination for recreational and open space amenities as discussed in the NGF report. Our long term goal is to create a special experience at CCGC similar to what is outlined in the NGF report. In the near term, the Kemper5ports' plan with Option D will allow Option E to evolve over time and, as a result, it protects the integrity of the City's master plan vision. i r r f PROPO OVERVIEW KemperSports Design and Development Plan KemperSports proposes to negotiate an agreement with the City 'based on Option D as a near term goal and Option E as a long term vision. We have selected several key team members who are mentioned below followed by the highlights of our capital improvement plan that we propose to discuss with the City. Team Members KemperSports is pleased to acknowledge the following team members: Operations Management KemperSports will continue to operate the golf course under the leadership of Jim Stegall, Executive Vice President Managed Properties. Construction Management KemperSports has an in -house golf development division that has extensive experience in the design and development of golf courses and clubhouses. Mr. Dan Cunningham, Vice President of Development Services will lead our team through the design and construction phases. See addition information in Company Qualifications. Golf Course Design KemperSports is pleased to have Knott and Linn Golf Course Design, Mountain View, CA on our team to provide golf course design services. Don Knott and Gary Linn have been working together for over 31 years (including 21 years at the Robert Trent Jones II design company) and have designed over 100 new courses around the world along with over 20 existing course renovations. They have extensive experience working in California and the Bay Area, they know the local permit and approval process, and will be able to help us move the design phase efficiently and practically. They have reviewed and analyzed the Chuck Carica property and the topographical map. They have provided preliminary design plan based on Option D that we propose to discuss with the City. f PROPOSAL QVFRVIFW Key Elements of "Option D" Design Development Plan Kemper5ports proposes the following key areas that would be included in the Option D design and development plan. We will work closely with the City to ensure the final design and development plan meets the City's short and long term objectives. New Par 3 Course If Kemper5ports is selected on December 11 (the operator selection date), we will immediately start the design process for the new executive course for seniors, juniors and other interested golfers, The course would be located within the current front nine of the South Course. This new par 3 course will be a better golf experience than what currently exists at the Mf Albright. By starting the design process in December, we will be in the best position to open the new course as soon as possible. We will create the executive course design plan in consultation with the City. After the City approves the final design plan and budget, we will manage the construction process from start to finish. We will manage the construction process in a way that will minimize disruption to on -going play. Please see the golf architect's rendering. By creating the new executive course within the boundaries of the South Course, we protect the integrity of the City's master plan for the entire property. Other Golf Course Clubhouse and Driving Range Capital Improvements In addition to the executive course, KemperSports will discuss with the City the following additional capital improvements: n Create a "Signature Hole' on the North Course c, Install a new irrigation system for the South Course (which would include the new executive course) o install a new irrigation pump that would service both the North and South Courses along with a new pump house o Dredge the sloughs that run through both courses as needed to enhance golf course drainage o Cart path repair and some curbing Repair and enhance drainage on both courses PROPOSAL OVERVIEW o Install an electrical upgrade at the maintenance building to adequately service the new maintenance equipment o Install an electrical upgrade in the Cart Barn building in order to adequately charge 120 carts o Install a washing station at the maintenance building to wash maintenance equipment and comply with the Alameda Clean Water program o Install a cover for the fueling station to comply with the Alameda Clean Water program o Replace the sewer pump on the North Course restrooms o Install new driving range netting o Procure new driving range mats o Repair /renovate the men's and women's restrooms in the clubhouse o Repair the junior program office (toxic mold issue) o Implement a tree thinning program Environmental Elements KemperSports will create the Option a design and development plan in the most environmentally sound and sensitive manner possible. We will employ methods and equipment which will conserve water and maximize efficiency. We will use environmentally sensitive equipment and install products wherever possible that have the Energy Star seal of approval and Green Seal, certified products as well, We will also utilize energy efficient fluorescent light bulbs wherever possible. In the development plan, we will outline techniques to address any perceived safety concerns and we will comply with all national safety guidelines. Finally, the development plan will include a horticultural plan that will utilize native plants, protect natural areas from disturbance, and maintain natural wildlife habitats. Restaurant Buyout Kemper5ports will assist the City in the negotiations of a buyout of its contract with the food and beverage concessionaire. PROPOSAL OVERVIEW Financial Plan Lease Term Thirty (30) years or as otherwise negotiated with the City Financing KemperSports will meet the debt service of a prudent financing, whether operator or City provided, that can be supported by the operating business. Furthermore, Kemper5ports takes a long term view of realizing potential financial returns while acknowledging the near term need to make substantial improvements to the property. Lease Business Terms and Conditions KemperSports will negotiate in good faith with City staff to structure a lease agreement (including annual percentage rent payments) that is based on Option D, makes sound business sense and which accomplishes the City's near and long term objectives. We propose to negotiate the specific lease agreement terms after Kemper5ports and the City discuss and develop the Option D design and development plan that the City can ultimately approve. As a result, the lease negotiation would be subject to further due diligence and input from City staff, financing representatives and other third parties.. KEMPPRSPORT QUALIFICATIONS KemperSports Qualifications The Glen Club Glenrlewr, 1L A KemperSports UN•ned Pacllln° Tam Fazio, Architect KEMPERSPO�'TS QUALIFICATIONS EXECUTIf COMPANY BUSINESSES KemperSp®rts Golf Course 5pvrts Marketing Public Management Events Relations KemperSports has four key operating businesses: Golf Course Management Goff Course Development KemperSports has been managing golf facilities for public and private sector clients for more than 30 years, Our marketing programs are considered some of the most innovative in the industry. In addition to our marketing programs, we have creative sales techniques and sales strategies designed to generate play and create customer loyalty. We have extensive expertise on pricing strategies for outings, food beverage and membership programs. Today, we manage over 85 golf courses and stand -alone driving ranges across the Unused States and Caribbean. Many of these courses are ranked in the Top 100 in the U.S. including Bandon Dunes Golf Resort, consistently ranked as one of the top resorts in the U.S.; Harding Park in San Francisco, site of the 2009 Presidents Cup and Chambers Bay, Tacoma, Washington, site of the 2010 U.S. Amateur and 2015 U.S. Open. Sports Marketing and Events KemperSports has a marketing division to provide integrated sports marketing and public relations services for both large and small clients. Our success at integrating events, corporate sponsorships and public relations consistently results in maximum visibility for our clients while building valuable relationships with customers. KEMPERSPORTS QUALfF1CATIONS KemperSports has been hosting, managing and marketing collegiate, professional and national amateur golf tournaments for over 40 years. Our experience includes the following major golf events: Golf Course Develonrnent and Grow -in Services Over 30 years ago, KemperSports developed the Kemper Lakes Golf Course in Chicago, site of the 1989 PGA Championship, and viewed by many as the first "upscale public golf course" in the U.S. Since then, we have developed or consulted on the development, grow -in and pre opening of over 40 golf course projects throughout the United States. Today, we continue to have a golf course and clubhouse development division to provide development and construction management services. Major Events Hosted, Managed and/or Marketed by KemperS Date of Event Event Name Event Owner Course Location 1968 -2002 Kemper Open PGA TOUR Multiple Charlotte Wash, DC 1989 PGA Championship PGA of America Kemper Lakes Chicago 1980 -1992 Women's Kemper Open LPGA Multiple Maui Kauai, Hi 1996 -2001 Ameritech Senior Open PGA TOUR Kemper Lakes Chicago 2003 -2006 Booz Allen Classic PGA TOUR TPC Avenel Washington, DC 2005 AMEX World Golf Championship Int. Fed Of PGA Harding Park San Francisco 2006 Curtis Cup USDA Bandon Dunes Bandon, Oregon 2007 Mid Amateur USDA Bandon Dunes Bandon, Oregon 2007 -2008 LaSalle Bank Classic Nationwide Tour The Glen Club Chicago 2009 Presidents Cup PGA TOUR Harding Park San Francisco 2010 U.S. Amateur USDA Chambers Bay Tacoma, WA 2015 U.S. Open USDA Chambers Bay Tacoma, WA Golf Course Develonrnent and Grow -in Services Over 30 years ago, KemperSports developed the Kemper Lakes Golf Course in Chicago, site of the 1989 PGA Championship, and viewed by many as the first "upscale public golf course" in the U.S. Since then, we have developed or consulted on the development, grow -in and pre opening of over 40 golf course projects throughout the United States. Today, we continue to have a golf course and clubhouse development division to provide development and construction management services. KEMPERS QUALIFICATIONS Kemper>_esnik Public Relations Kemper5ports believes an effective public relations strategy is critical to build brand equity and sustain growth even more so in today's competitive environment. Our sister company, KemperLesnik Public Relations, provides strategic communications services for clients, sponsors and events. We excel at promoting products and services through public relations, building brands through corporate marketing communications, creating exciting experiences for our customers and clients and delivering information through professional copywriting and design. We are passionate about PR, and our team's expertise is wide ranging while offering the following services: Communications strategy "Big Idea" generation Media relations Community relations Industry relations Public speaking Copywriting and design Reputation and crisis management Corporate publications and collateral materials Whv KemnerSoorts is Uninue The combination of four interrelated golf businesses in one company is unique to our industry and offers Kemper5ports a competitive advantage by providing significant management depth and a wide variety of programs to achieve our client's objectives KemperSports Portfolio Course Map d ■1 KEMPERSPORTS QUALIFICATIONS Kemper5ports' Company Strengths Over 30 years of professional expertise in golf course management and marketing r Portfolio of over 85 managed high- quality golf facilities ow High client satisfaction resulting in a very high percentage of contract renewals Understand the dynamics of maintaining a loyal customer base. Proven marketing strategies to grow rounds of golf at complex properties in highly competitive markets. Belief that the course and its brand is the "star', not the management company. We have a philosophy of promoting the course, not Kemper f Created, managed and marketed numerous national amateur golf tournaments In -house construction management expertise for clubhouse and other facility construction 40 years of PGA TOUR, LPGA TOUR and Champions TOUR golf tournament management, marketing and sponsorship sales experience Exclusive marketing partner of the Preferred Golf Club with access to a database of over 250,000 American Express golfers, the program offers our clients unique marketing opportunities. Have implemented a variety of player development programs at its facilities. r Objectivity, broad expertise and depth of resources Accountability to the client finances, reporting, performance Cost efficiencies savings from "National Accounts" passed on to the client Comprehensive day -to -day management services in the following areas: Marketing and Sales Pro shop management Accounting and financial controls Inventory control Customer service Information technology Golf and clubhouse operation HR and benefits administration Agronomy Food and beverage management KEMPERSPORTS QU ALIFICATIONS California Golf Course Management Portfolio_ In California, we have 9 public agency contracts that reflect diversity in geography, green fee rates, and golfing clientele. In addition to the public agency contracts listed above, KemperSports operates the following California golf courses for private sector clients: Golf Course Client 1 Ridge Creek City of Dinuba 2 Paradise Valley Rancho Solano City of Fairfield_ 3 Hardin Park C_ it of San Francisco 4 Chuck Corica City of Alameda 5 Wild Wins Yolo Cit 6 Desert Willow City of Palm Desert 7 Black Gold City of Yorba Linda 8 I The Crossin s at Carlsbad city of Carlsbad 9 1 Buenaventura Olivas Links City of Ventura In addition to the public agency contracts listed above, KemperSports operates the following California golf courses for private sector clients: Course Name Location Client 1 Hiddenbrooke Golf Course Vallejo, CA Triad Communitles 2 The Links at Bode a Harbour Bode a Bay, CA Bade a Harbour HOA 3 The Bridges Golf Club San Ramon, CA Sha ell Homes 4 Valencia CC Valencia, CA CNL Properties 5 1 Vellano Country Club I Chino Hills, CA Oak Tree Capital 6 1 Monarch Dunes Golf Course j Ni omo, CA Woodland Ventures LLC CONSTRUCTION MANAGEMENT EXPERIENCE Golf Course Construction Management Experience Ridge Creek DImiha Golf 0uh ninuba, CSC A Kemper Sporfs UrIC10Prd A 1 l llinnped FaCiIil CONSTRUCTION MANAGEMENT EXPERIENCE KemperSports has been developing golf courses and clubhouses for its entire 30 years in business for public agencies and private sector clients. Mr. Dan Cunningham, Vice President Development Services manages our Development Services division. We are well qualified and prepared to assume the development management responsibilities contemplated in Option D. Ridge Creek Dinuba Goff Club, Dinuba, CA (Client: City of Dinuba, CA) Protect Description KemperSports was engaged by the City of Dinuba to provide construction management services for a new golf course and clubhouse that was financed with tax exempt bonds. The overall development was a finalist for the 2008 Development of the Year Golf Inc. Margarine Services Provided Design and Development Management ;!y Coordinated Design Consultants" Maintained Construction Schedule Responsible for Budget Updates Construction Value $27,000,000 Length of Pro]ect November 2006 to July 2048 Client Contact Mr. Ed Todd City Manager City of Dinuba 559 591 -5904 GOLF COIF' KemperSports has been developing golf courses and clubhouses for its entire 30 years in business for public agencies and private sector clients. Mr. Dan Cunningham, Vice President Development Services manages our Development Services division. We are well qualified and prepared to assume the development management responsibilities contemplated in Option D. Ridge Creek Dinuba Goff Club, Dinuba, CA (Client: City of Dinuba, CA) Protect Description KemperSports was engaged by the City of Dinuba to provide construction management services for a new golf course and clubhouse that was financed with tax exempt bonds. The overall development was a finalist for the 2008 Development of the Year Golf Inc. Margarine Services Provided Design and Development Management ;!y Coordinated Design Consultants" Maintained Construction Schedule Responsible for Budget Updates Construction Value $27,000,000 Length of Pro]ect November 2006 to July 2048 Client Contact Mr. Ed Todd City Manager City of Dinuba 559 591 -5904 CONSTRUCTION MANAGEM FXPF_RfENCE Nike Site l Vernon Hills Athletic Complex, Vernon Hills, Illinois (Client. Village of Vernon Hills, 1L) Project Description Vernon Hills Athletic Complex is a 160 acre joint development project for the Village of Vernon Hills, Vernon Hills High School, Stevenson High School and Prairie View High School, Project included a football stadium and track facility, 15 soccer fields, 4 regulation baseball fields, 6 regulation softball fields, sports lighting, 3 concession buildings, roadways, parking lots, Infrastructure, lakes, wetlands, and trail system. Featured on the cover of Laird Development Today Services Provided +Construction Management Coordinated Environmental Clean Up Work. Oversaw Extensive Bidding Process Updated and Maintained Construction Budgets and Schedules Construction Value $15,600,000 Length of Project Fall 2002 to November 2004 Client Contact i Va 1 Mr. Roger Byrne a. t� a Mayor 6i r i r Village of Vernon Hills (847) 918 -3540 f CONSTRUCTION MANAGEMENT EXPERIENCE Heron Lakes Golf Club, Portland, Oregon (Client: City of Portland, OR) Proiect Descriotion KemperSports was selected by the City of Portland Parks and Recreation Department to lead the Cen dltional Use Review Process and design and build a new golf clubhouse of Heron Lakes Golf Club which the company manages for the City of Portland. No permanent structures have been allowed to be built within this area until recently when the Army Corps of Engineers made significant upgrades to Colombia River Levy System. The clubhouse design process requires extensive public involvement and we are hoping to obtain a LEED Gold Certification for the new clubhouse in 2010. Services Provided Owner's representative for design and Type III Land Use Review Process Clubhouse Construction Management Construction Value $5,000,000 Length of Proiect Fall of 2408 to 2011 Client Contact Mr. John Zeller Director of Golf Portland Parks and Recreation (503) 823 -5104 I Nrr f LA- CWAh- f r� f 1 *r CONSTRUCTION MANAGEMENT EXPERIENCE TopGolf Wood Dale, Wood Dale, !L Proiect Description KemperSports, in conjunction with Top Golf USA and the Wood Dale Park District, managed the design and construction of the TopGolf complex that includes 78 heated and covered bays on multiple levels, a eaf& -tzar area, conference room, private party section and retail outlet. Players tee off from a driving bay using premium golf balls, real tees and clubs and onto a landscape dotted with targets ranging in distance from 20 to 240 yards. The balls, containing tiny microchips personalized for each player, provide instant feedback on distance and accuracy in terms of targets, and players are allocated points accordingly. It's a game of strategy and precision. Services Provided Design and Development Management Coordinated permitting Coordinated Design Consultants Maintained Construction Schedule Responsible for Budget Updates Construction Value $5,000,000 Length of Protect July 2004 -July 2005 Client Contact Mr. Greg Kuhs Executive Director Wood Dale Park District (530) 595 -9333 CONSTRUCTION MANAGEMENT EXPERIENCE Harbor Shores Golf Club, Benton Harbor, Michigan Proiect description KemperSports was engaged by a development division of the Whirlpool Corporation to oversee the development of a new Jack Nicklaus designed golf course in Benton Harbor, MI. Harbor Shores was planned to restore beauty to a pristine area of the Lake Michigan waterfront through the restoration of Jean Klock Park, the clean up of brownfields, and the preservation of natural wetlands. Over 80,000 tons of solid waste, building debris, and concrete have been removed from the site plus 20,000 tons of contaminated soil. The golf course is routed through and around wetlands and navigable waterways. This routing required extensive permitting review and coordination with the Army Corps of Engineers, National Park Service, Michigan Department of Natural Resources, and Michigan Department of Environmental Quality. KemperSports is also responsible for managing the construction of the clubhouse, maintenance building, comfort station, pumphouse, turnstand and thirty miles of walking trails. Services Provided Design and Development Management Coordinated permitting Coordinated Design Consultants Maintained Construction Schedule Responsible for Budget Updates Construction Value $31,000,000 Length of Proiect March 2007 Ongoing Owner Contact Information Mr. Robert McFeeter 269- 277 -9444 OPERATIONS MANAGEMENT APPROACH Operations Management Approach Chambers Say Site of the 2010 US Amateur 2015 US Open University Place, WA Owned by Pierce County, WA A KemperSports Managed Facility Robert Trent Janes, 11, Architect OPERATIONS MANAGEMENT APPROACH Management Approach for CCGC Vision, Strategies Tactics The KemperSperts management approach for each of its properties is called "Vision, Strategies Tactics." We continue to use this management approach because it has been successful over the years and has proven results. It keeps both parties focused on the same goals and establishes a management structure which can be practically administered. For this project, we propose the City of Alameda and KemperSports will work together to set the vision (achieve Option D) and then the strategies and tactics to achieve the vision. Vision "Achieve Option D nexr•term Option Elong term" 1e911n "Best -in- Class" f3®ve€opment Operations Plan Marketing Plan 1 i Tactics Tactics OPERATIONS MANAGEMENT APPROACH Scope of 'Services In its lease contract with the City, KemperSports will continue to provide comprehensive golf course management services at Chuck Corica including all clubhouse operations, sales and marketing, tournament management, golf and outside service operations, golf course maintenance, cart fleet management, pro shop operations, payroll processing and benefits administration, insurance, merchandising, financial reporting and accounting, Today, KemperSports supports Chuck Corica with a team of experts including a regional operations executive, regional marketing director, regional agronomist, national retail director and a corporate controller, F VP of Operations Nat. Dir. of VPSales Retail Marketing Nat. Dir. of F &B Reglonai Operations Regional Regional Sales Agronomist Marketing VP Finance, Dir. Human Accounting& Resourcesend Controls Payroll OPERATIONS MANAGEMENT APPROACH Scope of Services (continued) We will continue to commit every corporate resource from accounting to operations to marketing to ensure success. KemperSports will provide the following management services: All staff will remain KemperSports employees and receive KemperSports training and supervision. Our goal remains to build the best team possible to ensure high quality service and ongoing customer satisfaction. KemperSports will continue to manage Chuck Corica with a General Manager who will oversee the Superintendent, Golf Shop Manager, Controller, Head Professional, and the Tournament Sales Marketing. Our team will continue to receive support from our senior home office operating executives, regional operations director, regional marketing director and regional agronomist. KemperSports will continue to use its Facility Operations Policies and Procedures to reflect the needs of Chuck Corica. This manual addresses policies and procedures for personnel, accounting, golf operations, insurance and marketing specific to the needs and requirements of the facility. KemperSports will continue to he responsible for all operations management activities including creating the annual business and marketing plans, establishing an operating budget, staff hiring, equipment and supplies procurement, etc KemperSports will continue to provide a first -class golf course experience for guests and develop appropriate play and pricing policies. KemperSports will continue to provide all accounting functions including AIP, AIR and will implement necessary financial controls while providing customized financial reports that would be required in our lease with the City. KemperSports will continue to be responsible for developing and implementing the sales and marketing programs. KemperSports "best practices" policies will continue to be implemented at all levels of the operation to ensure peak performance. KemperSports will continue to implement high- quality golf course maintenance standards and will consider implementing its "Green to a Tee" environmental course maintenance program. KemperSports will continue to implement its pro shop merchandising program. OPERATIONS MAN AGEMENT APPROACH Oroanization Chart Mike WinkenhacIt Tournament Sakes Marketing i{enperSports J Corporate and Regional Team T John Vest General Manager Patti Straass Dino Lazara Controller Galf Shop Manager Golf Sho pit) riv ing Range Staff Matt Wisely Superintendent 30e Rilly Assistant Golf Assistant Goli Course Professional Superintendent Outside Service Maintenance Staff Staff OPERATIONS MANAGE APPROACH Goff Course Maintenance KemperSports has been maintaining high quality golf courses for over 30 years including courses hosting PGA TOUR events and USDA National Championships. Quality turf conditioning is essential to achieving high levels of customer satisfaction and retention. KemperSports has developed a new maintenance that includes mowing, top dressing, watering, seeding, fertilization, aerification, disease infection, weed control, and fungicide, insecticide, and herbicide applications. Since we started eleven months ago, we have achieved better playing conditions as verified by our golfing customers. Moreover, we have implemented several other improvements to the golf course maintenance grogram over the last 11 months that include: New maintenance crew shifts to include weekends that has produced better turf conditions for our weekend golfers New course set -up procedures and increased mowing frequencies New inclement weather policies for frost delays, rain, etc. New fungicide program to prevent disease New green improvement plan Several capital improvement projects We will continue to improve golf course turf conditions as we implement the capital improvements outlined in Option Q. Additionally, KemperSports looks forward to implementing the KemperSports' environmental golf course maintenance program, "Green to a Tee Our goal will be to maintain the golf course in an environmentally sound manner. In support of this initiative, we have adopted a KemperSports environmental certification program to assure a course achieves this objective. The following are points of emphasis of the "Green to a Tee" program we look forward to discussing: Targeted Environmental programs Implement Water Conservation measures Recycle paper, cardboard, plastic and aluminum Conserve Electricity Conserve Fuel Best Management Practices Habitat Management Environmental Stewardship Ms a as Green rto aTee- OPERATIONS MANAGEMENT APPROACH Marketing Approach Ridge Creek Golf Course Dinuba, CA A KemperSports Managed Facility Owned by the City of Dinuba. CA t s c( t( t t t c( r r r r OPERATIONS MANAGEMENT APPROACH MARKETING Marketing and "Brand" Development KemperSports was born as a golf course marketing company. We devote significant time and resources to marketing our golf course properties and amenities to assure they maximize their revenues in their respective markets. Today, innovative and aggressive marketing is imperative to retaining current customers and expanding the customer base all to achieve a profitable business. The Kemper5ports approach to marketing is to create a strategy and then develop and implement various tactics to achieve the stated strategy. Direct Sa I es Host Events K Develop local artnerships Alameda Market Sna shat There are approximately 1.3 million people within a 30 minute drive time of Chuck Corce There are approximately 102,000 golfers within a 30 minute drive of Chuck Corica The median age within a 30 minute drive is 39 years old The median household income for within 30 minute drive of Chuck Corica is $75,750. KemperSports will continue to promote Chuck Corica to current and potential customers through• targeted and innovative marketing, public relations and promotional partnerships. After the golf course renovations are completed, we will repackage and promote a fresh and exciting golf experience, uncompromised service standards, exceptional value and unsurpassed course conditions. KemperSports will utilize- public relations, media contacts, marketing communications, promotions, outreach and community relations to reach existing and potential customers. Approximately 1 million rounds of golf are played annually within a 30 minute drive of Chuck Corica There are 6 public golf facilities within a 30 minute drive of Chuck Corica (26 within 45 minutes). Build Customer Database OPERATIONS MANAGEMENT APPROACH TrueService —The Guest Experience Be L�ciuune, help6il gild Eendlr CUS UMCL hls' Rt- -anide l:a�lauiess is i5 frik' tYeitTliiel H m y responsihilitc Lo)-m, CUSTO -MERS To the Service Y3 a Cuslollim QeaAm 5prxt elwr tfuog i11 'AtteL5 oPERATtONS MANAGEMENT APPR TRUESERVI'+ TrueService Kemper5ports has developed a proprietary service and training program called TrueService for all employees. While a corporate initiative, we specifically adapt our training program to meet the culture and management style of each individual club. TrueService means consistently going the extra mite to assure guest satisfaction, Our program is designed to improve and enhance staffer's communication skills with guests and staff members. The program is administered by our operations group and involves on -going education. The TrueService strategy is a commitment to achieving personal relationships with guests in order to take the facility to the 'highest level of operating professionalism and financial success as permitted by the budget. The primary purpose of the program is to create an atmosphere in which each staff member is encouraged to do something above and beyond normal customer service for the customers, guests and co- workers. The goal of the program is to create a seamless guest between the hotel and golf operation and accomplish the following goals: increase repeat play Decrease guest complaints Increase member retention Increase club utilization Increase the number of rounds played Increase golf shop sales t Increase food and beverage sales The program alms to accomplish the above via: Teaching teamwork Improving staff attitudes Year -round utilization of prograrn Indoctrinating the new employee via orientation training Enforcing a dress code Continually reinforcing strengths of successes (pins, scorecard) Tenants of TrueService Be genuine helpful and friendly My attitude is my responsibility To the customer everything matters Service is a team sport Customer Happiness is everything Retention is the goal 0 KC.nipe1'Spoils r F 11 r r r f r' r r r 11 t r t r r r f THE KEMPERSPORTS TEAM The KemperSports Team 0 KernperSWON The Crossings at Carlsbad Carlsbad, CA A KemperSports Managed Facility Greg Nash, Architect TH E K EMPERSPORTS TEAM Key Personnel Steverr H. Lesnik, Founder and Chairman Steven H. Lesnik Is the Founder and Chairman of KemperSports and its affiliate KemperLesnik_ Mr. Lesnik founded Kern per5ports in 1978 along with the late James S. Kemper, Jr., former Chairman and Chief Executive Officer of the Kemper Insurance Company. Over this 30 -year tenure, Mr. Lesnik has guided KemperSports to national prominence as a leader in golf course development and management, PGA TOUR event management and integrated PR, marketing and communications. Steven K. Skinner, Chief Executive Officer Steven K. Skinner serves as just the second Chief Executive Officer in the 30 -year history of KemperSports. Steve was named CEO in 2008 after serving in various capacities within the organization including most recently President and Chief Operating Officer. Throughout his tenure with KemperSports, Skinner has been charged with various assignments, including piloting the company's growth Initiatives and project development arm as Executive Vice President of Business Development and Business Affairs. Prior to joining the golf industry, Skinner practiced law with Mayer, Brown Platt in Chicago and served as an official in the first Hush Administration. He earned his law degree from the University of Chicago and a Bachelor of Arts degree with honors from Lawrence University. Josh Lesnik, President Josh Lesnik serves as President of KemperSports. From 1998 through 2000, Josh spearheaded the opening and the ongoing operations of Bandon Dunes Golf Resort. Both Bandon Dunes and its sister courses, Pacific Dunes and Bandon Trails continue to receive universal acclaim as among the finest golf courses worldwide. Golf Magazine named the three West Coast gems among the "Best Places You Can Play," behind only Pebble Beach and Pinehurst. Mr. Lesnik also served as the pre opening and first -year General Manager of The Glen Club, the company's Tom Fazio designed golf project in Glenview, Illinois named among the Top 10 New Courses opened in 2001 by Sports Illustrated. During his career with KemperSports, Josh has served in operations, marketing and business development both in the field and in the home office. E KemperSports i 1 f r i r 1 1 r f I f i I r r' t f r THE KEMPERSPORT TEAM Greg Myles, Chief Financial Officer Greg Myles is responsible for the day -to -day financial workings of the company, including systems, accounting operations and financial reporting. Prior to joining KemperSports in 1995, Greg served as chief financial officer at the Rosenthal Group, a restaurant management and consulting firm in Chicago. Before that, he was controller for the hospitality division at Paul Stepan and Associates, a Chicago -based real estate development and hospitality corporation. A graduate of the University of Cincinnati, Greg began his career in Los Angeles as corporate controller for The Hard Rack Cafe. He is a certified public accountant and earned his MBA from DePaul University in Chicago. Ben Blake, Executive nice President New Business Development Ben Blake leads the KemperSports New Business Development team responsible for all new business activity for the company. Mr. Blake was President of LinksCorp prior to joining KemperSports in early 2008. Ben has extensive operations, marketing and deal making experience given his 30 years in the golf industry. Jim Stegall, Executive Vice President, Managed Properties As Executive Vice President for KemperSports, Jim Stegall oversees operations for the company's third party management portfolio. Mr. Stegall also supports the company's business development efforts. Mr. Stegall is an 18 -year industry veteran who has held various senior executive positions at both Troon Golf and American Golf. Prior to entering the golf industry, Mr. Stegall was a senior project manager for Xerox Learning Systems and Learning International. Mr. Stegall is a 10 -year veteran of both the US Navy and Army National Guard. He graduated from Merced College with a degree in Business Administration. Mark Hoesing, Senior Vice President, Operations Mark Hoesing is the senior operating executive based in California and is responsible for West Coast properties. Mr. Hoesing has more than 15 years of golf industry and management experience as a general manager and regional director overseeing multiple facilities. Mr. Hoesing served in the US Marines. Mr. Hoesing will work closely with Steve Argo who will be the primary operations executive responsible for CCGC. Steve Argo, Regional Director of Operations Steve Argo is currently the General Manager for the Harding Park Golf Course, which we manage for the City of San Francisco. He is transitioning to assume regional operations responsibility for the Company's contracts in Northern California. Mr. Argo has more than 15 years of golf industry and management experience and will be the primary operations executive responsible for the CCGC contract_ KemperSports THE KEMPERSPORTS TEAM Genevieve Burke, Vice President, Marketing Geni Burke serves as Vice President of Marketing. Ms. Burke is responsible for developing the marketing strategies and tactics at KemperSports' golf properties. Ms. Burke oversees the regional sales and marketing staff and she pilots the development and implementation of the company's corporate marketing strategy. Ms. Burke has more than 16 years of marketing experience in consumer packaged goods and retail industries and has a Master of Business Administration degree from Northwestern's J.L. Kellogg Graduate School of Management. Amy Spittle, Western Regional Sales and Marketing Director Amy Spittle manages overall development and implementation of sales and marketing strategies, plans and programs for KemperSports' extensive West Coast golf course portfolio. Prior to joining KemperSports, Ms. Spittle held a variety of senior sales and marketing roles with multiple golf management companies. Ms. Spittle will oversee the creation of the sales and marketing plan for CCGC and work closely with the on -site director of sales and marketing in its implementation. Toby Davis, Senior Vice President, Business Development Toby Davis joined KemperSports in 1995 and is responsible for the company's new business development in the western United States, which includes municipal management contracts, golf course development transactions, acquisitions and leases. He is a 1979 graduate of Middlebury College, Middlebury, Vermont. Dan Cunningham, Vine President, Development Services Dan Cunningham is responsible for the company's construction management division. Mr. Cunningham and his team have extensive golf course construction experience including working with public agencies. Mr. Cunningham's group will oversee the implementation of Option D from design to completion. Jon Mallory, Project Manager, Development Services Jon Mallory has over 10 years experience in golf course and clubhouse development. Mr. Mallory was the primary manager overseeing the design and development of the Ridge Creek Dinuba Golf Club in Dinuba, CA. Mr. Mallory has visited the Chuck Corica property and is working with our team on preliminary design and construction plans. Mr. Mallory will be primary manager overseeing the Chuck Corica project on behalf of KemperSports- 0 KernpCt:S]poms r r r' r r THE KEMPF_RSPQR TEAM Susan Sommers Evans, Director of Human Resources Susan Sommers -Evans is responsible for the company's human resources department. In this capacity, Ms. Sommers works closely with our senior operations executives and the facility general managers to implement and monitor the company's human resources policies and procedures. John Clark, Corporate Controller John Clark is responsible for all financial reporting, accounting and insurance policies for our third party management contracts, Mr. Clark was previously vice president and controller at Potbelly's, a privately held multi -state restaurant chain. For the Prairie View contract, Mr. Clark will manage a dedicated staff accountant responsible for the accounting function at Prairie View. Adrienne Flenfge, National Director of Vendor Partnerships Adrienne Flentge is responsible for the company's merchandising programs. Her responsibilities include negotiating and managing the national vendor accounts and working with each site general manager to create, implement and manage their respective merchandising business plan. Laura Cray, National Director of Food and Beverage Laura Gray serves as National Director of Food and Beverage. Ms. Cray is responsible for monitoring and evaluating the food and beverage operations at KemperSports managed facilities. She serves as an internal resource to our senior operation executives and facility general managers in the areas of food and beverage cost control, budgeting, forecasting, labor planning, training, purchasing, kitchen design, menu concepts, operating policies and procedures. Ms. Cray is also responsible for the development of food and beverage vendor partnership program 0 K(- ,mpt °r parts CLIENT REFERENCE Client References r X `YF:` f AY_ I+ -v in J 1 l I Desert Willow Golf Club Palm desert, CA A KemperSports Managed Facility Michael Hurdzan and Dana Fry, Architects Ken7�erI�rarLs I r` r/ r r r r r r r( r r r f r r r( Black Gold Golf Course Yorba Linda, CA Initial Contract Date: 1999 Contract Renewal: 2006 Client: City of Yorba Linda, CA Contact; Ms. Sue Leto, Director of Parks and Recreation: 714 -961 -7161 r r r r r r' r General Project Overview: Black Gold Golf Course was developed by the City of Yorba Linda in association with the Shell Oil Company on prop- erty owned by Shell Oil. The master plan includes an 18 -hole golf course, designed by Arthur Hills, and approximately 2,004 home sites that are currently being developed by various homebuilders. The golf course opened in November, 2001 and has achieved the City's financial and operat- ing objectives. The golf course was financed with tax exempt bonds, For the last fiscal year, 55,000 rounds were played and over $5,600,000 of revenue was achieved. Scope of Services: KemperSports was selected by the City in a national RFP to provide development and pre- opening consulting services and then manage the golf course upon opening. In 2006, the City renewed the Kemper5ports contract for a new 5 -year term. Awards: 4.5 Stars —Golf Digest's "Best Places to Play" 200812009 Southland Golf Magazine's Top 2 "Best Municipal Courses in Southern California" Desert Willow Golf Resort A, Palm Desert, CA Deser Initial Contract Date: 1996 Calf Resort Contract Renewal: Four (4) times Client City of Palm Desert, CA Contact: Mr. John Wohlmuth, City Manager: 760- 346 -0611 General Project Overview: Desert Willow Golf Resort is a 36 -hole Michael Hurzdan designed golf facility developed by the Palm Desert Redevel- opment Agency. The first 18 holes opened in 1997 and with the second 18 was opened shortly after in 1998. The master plan includes a time- share resort, owned and operated by the Intrawest Corporation, and a site for two hotels yet to be developed. The golf course facility was financed with tax exempt bonds. Scope of Services: KemperSports was selected in a national RFP to provide development and pre opening consulting services and then manage both golf courses upon opening.. The City has renewed the KemperSports contract four (4) times. Awards: 4.5 Stars —Golf Digest's "Best Places to Play" 2008/2009 Palm Springs Life Readers Choice —'Best Public Golf Course" 2006 "Top Courses for Women" 2006/2007 Harding Park Golf Course San Francisco, CA ARDING PARIS Initial Contract Date: 2003 2 Client City and County of San Francisco, CA Contact: Ms. Katie Petrucione, Director of Administration Finance: 415 831 -2703 General Project Overview: Harding Park Golf Course was built in the 1920's near its more famous neighbors the Olympic Club and San Fran- cisco Golf Club. After falling into serious disrepair over the years, the City of San Francisco decided to return Harding Park to its former glory. The golf course was renovated and re- opened for play in August 2003. The golf course has received rave reviews and has played to capacity since opening. The renovation was financed with a public grant. In 2005, KemperSports and the City hosted the American Express World Golf Champi- onship at Harding Park won by Tiger Woods. In October 2009, KemperSports and the City will hosted the Presidents Cup, a PGA Tour event, at Harding Park. This is a prestigious tournament for the top 12 players from the US against the best 12 from the rest of the world, excluding Europe. Scope of Services: KemperSports was selected by the City in a national RFP to provide development and pre opening consulting services and then manage the golf course upon opening except for golf course maintenance which remains with the City's unionized workers. KemperSports also manages the San Francisco First Tee program, The First Tee is a national organization which provides young people of all backgrounds an opportunity to develop life- enhancing values such as confidence, perseverance and judgment through golf and character education. Awards: Golfweek Magazine's "Best Courses You Can Play" 2007 -2009 Golfweek Magazine's "Best Municipal Courses" 2007 -2008 4.5 Stars Golf Digest's "Best Places to Play" 2007 -2009 Rancho Solano and Paradise Valley Goff Courses Fairfield, CA Initial Contract Date: 2003 Contract Renewal: 2007 Client: City of Fairfield, CA Contact: Mr. John DeLorenzo, Director of Community Services: 707- 428 -7465 r Para dis alley IJ 0U/ y t General Project Overview: The Rancho Solano and Paradise Valley Golf Courses are owned by the City of Fairfield. Each course is located in a housing development in Fairfield and were financed with tax exempt bonds. Roth golf courses play approximately 60,000 rounds annually. Scope of Services. KemperSports was selected by the City in a national RFP to manage both golf courses with the exception of the food bever- age operations which is [eased to an outside concessionaire. The City renewed the KemperSports contract in 2007. Awards: #1 and #2 rated courses in Solano County Rancho Solano: "Best Value Golf Course in Northern California" 2008 Paradise Valley Golf Course Fairfield, CA Rancho Solano Golf Course Fairfield, CA f r r r f The Crossings at Carlsbad Carlsbad, CA Initial Contract Date: 2005 Client City of Carlsbad, CA Contact: Ms. Lisa Hildabrand, City Manager: 760 -434 -2821 AT CARLSBA❑ General Project Overview: The City of Carlsbad spent 15 years developing The Crossings which was financed with tax exempt bonds. The golf course, designed by Greg Nash, has spectacular views of the Pacific Ocean. The 28,000 square foot clubhouse offers multiple dining and banquet options, a large pro shop, locker rooms and other amenities. Scope of Services: 'Kemper5ports was selected by the City in a national RFP to provide development and pre opening consulting services and then manage the golf course upon opening. Awards: GOLF Magazine's "Top 10 New Courses You Can Play" 2007 "Clubhouse Development of the Year Finalist" Golf Inc. -204$ R 4 r r' r r( r 1 r r( r t r( f'(((� r r r( f r r r( r" r r r r r r Ridge Creek Golf Course Dinuba, CA R?DGE eCReEK Initial Contract Date: 2005 Client City of Dinuba, CA Contact: Mr. Ed Todd, City Manager: 559- 591 -5945 General Project Overview: Ridge Creek is an 18 hole championship, 7,495 yard golf course designed by John Fought. It has the largest driving range west of the Rockies, and the fifteenth hole is one of the longest par fives in the state of California at 653 yards. The clubhouse offers break- fast, lunch and dinner. Scope of Services: KemperSports was selected by the City of Dinuba in a national RFP to provide construction management services for the golf course and clubhouse and operations management services. The course opened in 2008 and was named the 2008 Development of the Year run- ner-up by Golf Inc. Magazine. Awards: "Clubhouse Development of the Year Finalist" Golf Inc. 2009 The Links at Bodega Harbour Bodega Bay, CA 26eleimfs� Initial Contract Bate: 2005���� .�{czrf our Client The Bodega Harbour Homeowner Association Contact: plc. Peter Rooney, President: 707- 875 -2834 General Project Overview: The Links at Bodega Harbour is an 18 hole championship golf course in a high -end residential community adjacent to the Pacific Ocean. The golf course was designed by Robert Trent Jones Il. Scope of Services: Kemper5ports was selected by the Bodega Bay HOA in a national RFP to manage the HOA, golf course and clubhouse op- erations. KemperSports recently completed an extensive golf course renovation program of its bunkers and greens. Awards: "Renovation of the Year Finalist" Golf Inc. -2008 Monarch dunes Golf Course Monarch Nipomo, CA ik.-DUNES Initial Contract Date: 2005 Client: JRS Development Contact: Mr. John Scardino, President: 818 -597 -7545 General Project Overview: Monarch Dunes is located along the Central California Coast, just south of San Luis Obispo in Nipomo, CA. Monarch Dunes is an 18 hole championship course designed by Damian Pascuzzo and Steve Pate. In 2048, a new 12 hole "Challenge Course" of par 3's was opened. Monarch Dunes is part of the Woodlands, a master planned resort and residential community. Scope of Services: Kemper5ports was selected by JIBS Development to provide development and pre opening consulting services and then man- age the golf course upon opening. Awards: GULF Magazine's "Top 10 New Courses You Can Play" 2006 Golfweek's 14th "Best Course in California" Golf Digest *3 in America $75 Green Fee and Under Category" Hiddonbrooke Golf Club Vallejo, CA Initial Contract Date: 2006 f Client Triad Communities GOLF CLUB E Contact: Mr. Curt Johansen, Executive Vice President: 707 -557 -1184 General Project Overview: Hiddenbrooke Golf Club is a championship 18 -hole golf course designed by Amold Palmer and has hosted an LPGA event. The golf course is tucked into the Solano Hills and offers beautiful vistas and dramatic elevation changes. The clubhouse offers dining and banquetvenues. Scope of Services: KemperSports was selected by Triad Communities to manage all golf course operations. Additionally, KemperSports com- pleted an extensive golf course renovation project in 2007. Awards; 4.5 Stars —Golf Digest's "Best Places to Play" 200812009 2008 Best Reception Site —Times Herald's "The Best of Solano County" Wild Wings Golf Club Woodland, CA Initial Contract Date: 2009 Client Yolo County, CA Contact: Harold Duffey, Assistant Director, Planning, Resources Public Works Department: 530- 666 -8040 WY L A/vI l-TG5 General Project Overview: In 2009, Yolo County acquired control of the Wild Wings Golf Course from a private development company. The golf course is a 9 -hole course in a homeowners association in Woodland, CA. Scope of Services: KemperSports was selected in an RFP process to provide golf course management services for Wild Wings and work with the local homeowners association Awards: 2007 and 2008 "Best Greens in the Valley" Sacramento Bee �J Heron Lakes Golf Course Portland, OR Initial Contract Date: 2(}09 HER(JN Client: City of Portland, OR Contact. John Zoller, Golf Director, Parks and Recreation Department: 543 310 -1180 General Project Overview: Heron Lakes is a 36 hole public golf facility owned by the City of Portland. Bath courses were designed by Robert Trent Jones II and have held professional and amateur events. Scope of Services: KemperSports was selected from a national RFP process to provide golf course management services excluding golf course maintenance which continues to be provided by City maintenance staff. Kemper5ports is also managing the design and construction process for a new clubhouse at Heron Lakes that will be LEER cer- tified. Awards; I 4 Stars —Golf Digest's "`Best Places to Play'" -'A 200812009