Resolution 02131RESOLUTION NO. 2131
AUTHORIZING EXECUTION OF COMTRACT WITH
ALAMEDA CNAKBER OF COMMERCE FOR ADVERTISING
FOR FISCAL YEAR ENDIMG JUNE 30, 1937.
WHEREAS by Ordinance No. 583 N.S. the Council of the City of Alameda has
appropriated the sum of $2000, to be used for publicity or advertising for said city
for the fiscal year ending June 30, 1937, and whereas the Alameda Chamber of Commerce,
a non-profit corporation, is so organized that it can, to the best advantage, furnish
such advertising and publicity for the City of Alameda, and
WHEREAS the said Alameda Chamber of Commerce is willing to undertake the
ork of advertising the City of Alameda, and to carry on all the necessary publicity
for said City during the said fiscal year,
NOW TIMREFORE, BE IT RESOLVED BY THE COUNCIL OF THE CITY OF ALAMEDA, that
the City of Alameda enter into a contract with the Alameda Chamber of Commerce for the
carrying on by said Chamber of Commerce of all necessary publicity and advertising
on behalf of the City of Alameda for the fiscal year ending June 30, 1937, provided
the obligation of the City, or the services or work to be done and performed by said
Chamber of Commerce for such purposes, shall not exceed the sum of 41600.00; and
BE IT FURTHER RESOLVED that the Mayor of the City of Alameda be, and he is
hereby authorized to execute on behalf of said City, and the City Clerk to attest,
a contract with said Alameda Chamber of Commerce, in the following terms, to-wit:
C ONTRACT
THIS AGREEMET7, made and entered into this day of January, 1937, by and
between the City of Alameda, a municipal coreoration,-7greinafter called the City, and
the Alameda Chamber of Commerce, a non-profit corporation, hereinafter called the
Advertiser,
WITNESSETH:
That for and in consideration of the mutual promises, covenants and agree-
ments herein contained, it is hereby agreed by and between the parties hereto as
follows:
FIRST: The Advertiser hereby agrees, during the fiscal year 1930-37, to use
its facilities and its special knoeledge and experience, to conduct and carry on for
the City the necessary publicity and advertising, in order to accomplish the following
purposes:
To advertise the City and to give publicity to its advantages as a residential,
commercial and industrial city; to publicize the City-vs geographical, climatic and other
natural advantages, its resources, its commercial, industrial and governmental enter-
prises, and, generally, to carry on a systematic and aggressive campaign of publicity
and advertising with the objective of attracting new residents to the City, increasing
its commerce, and encouraging the settlement of new industrial and commercial enter-
prises within its borders.
SECOND: The publicity and advertising herein agreed to be carried out by the
Advertiser shall he conducted through any of the usual channels of advertising and pub-
licity, namely; by means of newspapers or periodicals; by the printing and distribution
of pamphlets, pictures, postcards or circulars; by outdoor advertising; or by such
other methods of publicity or advertising as may be mutually agreed upon by the City
Manager or the City Council of said City, and the Advertiser.
Said Advertiser agrees to aseist and participate in receptions and entertain-
ment of public guests and in conducting public celebrations held by or on behalf of the
City, or jointly with other neighboring cities, whenever such receptions or celebrations
will result in accomplishing the purposes of publicity and advertising herein contemplated.
THIRD: Advertiser agreee to aot as advisor to the Council of the City, and to
report and make its recommendations to the Council, on all matters pertaining to city
advertising and publicity. Advertiser further agrees to submit to the Council or the
City Manager for examination end epprova2, and before printing and distribution, proofs
of all advertising matter proposed to be issued under this contract. The Council or the
City Manager of the City may order such alterations or modifications in said advertising
as it or he may deem proeer. Advertiser also agrees to carry out such plans or proposals
for advertising or publicity, within the contemplation of this contract, as the City may
direct and to furnish the City, from time to time, as nay be requested by the City
Manager or the Council, with reports covering in detail the manner in which such
advertising and publicity is being conducted.
FOURTH: In consideration of the faithful performance by Advertiser of all of
the covenants and agreements herein contained, and by it to be kept and performed, the
City agrees to pay said Advertiser, in the manner hereinafter provided, the actual cost
to Advertiser incurred ln connection with the execution and production of such adertis-
ing, it being further understood and agreed between the parties hereto that the obliga-
tion of the Tit y and the services and work to be performed by said Advertiser under
this contract shall not exceed the total sum of *1600.00.
Advertiser shall be paid for the cost of executing such separate plan or
proposal of advertising immediately after- the completion thereof, and for the cost of
producing any specific advertisement or advertising matter as soon as same has been
produced.
All moneys due said Advertiser under this contract shall be paid upon demands
presented and audited as required by the City Charter., and shall be supported by a
statement of said Advertiser showing the nature of the items forming the basis of such
claims together with vouchers aad bills showing the amount expended or liabilities
incurred in connection therewith by the Advertiser. Such demands shall not include any
charge or compensation for Advertiser's own services, as such.
On June 30, 1937, the City shall pay Advertiser, as full compensation for
its services hereunder, a sum equal to 155 of the actual cost of all advertising and
publicity produced by Advertiser under this contract; provided that in no event shall
the amount of such compensation, together with the aggregate amount of such demands,
exceed the -total sum of 4600.00.
FIFTH: It is further understood and agreed that the City Manager of the
City Manager of the City may, from time to time, appoint such person as he may designate
to attend the meetings of the Beard of Directors of said Alameda Chamber of Commerce;
it being understood that the person so designated shall not have the power to vote,
but shall have the right to participate in the discussions of said Board on all
matters relating to the aforesaid advertising and the expenditure of the sums hereby
agreed to be paid by the City.
SIXTH: The term of this contract shall be from the date of its execution
to and including the 30th day of June, 1937.
IN WITNESS WHEREOF, the parties hereto have caused this agreement to be
4xecuted the day and year first above written, the City by its Mayor, and attested
by its City Clerk, under authority heretofore given by its City Council, and said
Advertiser by its officers thereunto duly authorized by resolution of its Board of
Directors.
Attest:
City Clerk
CITY OF ALAMEDA, a municipal corporation,
By
Mayor
City
ALLUEDA CHAMBER OF COMICRCE, a
non-profit corporation,
By
By
Advertiser
I,' the undersigned, hereby certify that the foregoing Resolution was duly
and regularly introduced and adopted by the Council of the City of Alameda in regular
meeting assehbled on the 19th day of January, 1937, by the following vote, to wit:
AYES: Councilmen Calcutt, Krumb, Meurer, Weichhart and President Eschen,
(5).
NOES: None.
ABSENT: None.
3ITNES'3 WHEREOF, I have hereunto set my hand and affixed the official
seal of said City this 20th day of January, 1937.
D. ELMSH DYER
City Clerk of the City of Alameda.
I 'hereby certify that the foregoing is a full, true and correct copy of
"Resolution No. 2131, AUTHORIZING EXECUTION OF CONTRACT WITH ALAMEDA CHAIER OF
COMIERCE FOR ADVERTISING FOR FISCAL YEAR ENDING JUNE 30, 1937", introduced and
adopted by the Council on the 19th day of January, 1937.
(77
City er)eepfeathe- Cat f Alameda.