Ordinance 2613CITY OF ALAEDA ORDINANCE NO.
New Series
2613
AMENDING THE ALAMEDA MUNICIPAL CODE BY AMENDING CHAPTER
VIII (TRANSPORTATION SYSTEMS MANAGEMENT) TO CONFORM
WITH CONGESTION MANAGEMENT (CMP) REQUIREMENTS , AND
REPEALING SUBSECTIONS 8-29.(b4) AND 8-29.(c2).
that:BE IT ORDAINED by the Council of the City of Alameda
Section 1 The Alameda Municipal Code is hereby amendedby amending Chapter VIII, (Transportation Systems Management)Subsection 29.1, by amending the following definitions to read asfa-lows:
8-29.Def in it ions
EMPLOYEE refers to any person continuously employed for
20 or more hours per week by any Employer and who normally works 26
weeks per year and begins or ends work during the regional and
local peak periods.
LARGE EMPLOYER is any business , multi-tenant building or
group of buildings within one city block face , which employs fiftyor more employees and is not included in the definitions for
Employment Center.
LOCAL PEAK PERIOD is from 6: 30 a. m. to 8: 30 a .m. and from3: 30 p. m. to 5: 30 p.
TRANSPORTATION SYSTEMS MANAGEMENT COORDINATOR (TSM
Coordinator) is the individual designated by a Large Employer
Commercial, or Employment Center to carry out the requirements ofthis chapter on behalf of the Large Employer Commercial or
Employment Center.
Section 2 The Alameda Municipal Code is hereby amendedby amending Chapter VIII (Transportation Systems Management)Subsection 29., by adding the following definitions to read asfollows:
REGIONAL PEAK PERIOD is from 6:00 a.m. to 10:00 a.m. andfrom 3: 00 p. m. to 7: 00 p. m. to satisfy requirements of other
governing agencies such as Alameda County Congestion Management
Agency and the Bay Area Air Quality Management District. The
"Regional Peak Period" will not be used to calculate the local
"SOV" trip reduction goals and objectives within Subsection 8-29.
or used to assess penalties in any sections within Subsection 8-
29.9 Enforcement , of this ordinance.
TRANSPORTATION SYSTEMS MANAGEMENT
an employee survey which is the means by
concerning the progress of this program are
conducted on an annual basis.
(TSM) ANNUAL SURVEY which empirical datagathered and which is
TRANSPORTATION SYSTEMS MANAGEMENT (TSM) BASELINE SURVEY
is the initial census-type employee survey which is the means by
which empirical data establishing baseline statistics for this
program are gathered. The baseline survey shall be distributed toall employees working wi thin the affected Large Employers'
Commercial Centers' or Employment Centers' jurisdiction. The
baseline survey must satisfy the requirements of other governing
agencies such as Alameda County Congestion Management Agency and
the Bay Area Air Quality Management District.
TSM COORDINATOR TRAINING is a training ses-sion which
provides the necessary training for TSM Coordinators to fulfill
their responsibilities of implementing the requirements of this
chapter. The TSM Coordinator Training Session shall be preapproved
by the TSM Committee. The TSM Committee may sponsor TSM TrainingSessions.
TRANSPORTATION SYSTEMS MANAGEMENT RANDOM SAMPLE SURVEY an employee survey which is a means by which empirical data
concerning this program are gathered. The Random Sample Survey is
distributed to a limited representative number of employees workingwithin the jurisdiction and according to the guidelines inSubsection 8-29.7 as well as the requirements of other governing
agencies such as Alameda County Congestion Management Agency and
the Bay Area Air Quality Management District. The Random Sample
Survey may not be conducted in place of a TSM Baseline Survey.
Section 3 The Alameda Municipal Code is hereby amendedby amending Chapter VIII (Transportation Systems Management),Subsection 29., by deletinq the following definition:
TI?VU::J10nTATION SYSTE.'1E If:'lNl.CE.1ENT SUmTEY (SURtTEY) io thc
mC:Jno by 'i hich cmpir iC:Jl d:Jt:J concerning thio progr:Jm :Jrc g:Jthcrcd.
Section 4 The Alameda Municipal Code is hereby amended
by amending Chapter VIII , (Transportation Systems Management), by
amendinq Subsections 29.3(a), 29.4, 29.7(a), 29(b.2), 29.9(b) and29.9 (c), thereof to read:
8-29.Goals and Obj ecti ves.
The goals and obj ecti ves of this Section are:
( a)To reduce local and regional peak period vehicle trips by
employees in the City according to the following:
10% reduction in SOV' s from base trip generation("base ) in 1st year.
20% reduction in SOV's from base in 2nd year.
25% reduction in SOV' s from base in 3rd year.
30% reduction in SOV's from base in 5th year.
Beyond five years , maintain 30% reduction in
SOV' s from base.
Base trip generation presumes all (100%) employee commutetrips to and from an Employment Center occur as single-
occupancy vehicle trips during the peak periods . The number
of peak period commute trips will be established using data
provided in the annual survey and will aCCOUl't for allemployees who travel wi thin the peak periods for 60% or more
of the time dur ing a work week.
(2 )To increase awarenesstransportation by:
and use alternative modes
(a) Establishing Transportation Marketing Centers at each
Employment and Commercial Center;
(b) Establishing a city-wide bicycle program that provides
access and facilities for all maj or traffic generators;
(c) Promoting walking as an alternative to SOV use; and
(d) Establishing a city-wide carpool and vanpool matchingprogram.
8-29.4 Failure to Meet Goals and Objectives
At the end of a ten-year period immediately following
adoption of this ordinance , the City of Alameda may require , as
recommended by the TSM committee, any or all Employment Centersthat do not achieve the goals and objectives set forth Subsection 8-29.3 of a 30% reduction in SOV for local peak periods
to charge a nonattainment fee. The nonattainment fee shall be
charged for employee parking within the Employment Center. This
nonattainment fee shall not preclude any Employment Center from
levying additional charges for parking at their own discretion.
The fee shall be calculated by the following formula:
Off-street Meter Rate x 30 - Percent Attainment
Where:Off-street Meter Rate shall be equal to the rate
established for off-street parking in Subsection
8-29.3 of the Alameda Municipal Code.
and:Percent Attainment shall be equal to the
percentage of SOV reduction reported by the
Employment Center I s TSM report for the previous
year.
Each Employment Center that fails to meet the objectives
called for in Subsection 8-29., shall submit to the City by June
30th of the eleventh year a parking management .plan which
identifies the method of fee collection , anticipated revenue and
the anticipated TSM programs and costs to be funded with thesefees. The parking management plan shall be implemented within 90s of approval by the TSM Committee.
The Employment Center shall collect fees and such fees
shall be used to fund the TSM programs outlined in the parking
management plan. The Employment Center shall , on June 30th of each
year , submit an audited accounting statement identifying sources
and distribution of the monies collected in the previous calendaryear.
An Employment Center may submit an al ternati ve parking
management plan for their Employment Center which shall be subject
to review and approval by the TSM Committee. If approved , the
al ternati ve parking management plan shall be implemented by July31st of that year. Al ternati ve parking management plans shall be
subj ect to annual review and approval by the TSM committee.
This section is subject to review and modification by the
TSM Committee , and approval by Council , to assure consistency with
regional parking demand management policies.
8-29.7 Requirements.
a . Individual Employers Individual employers whoemploy fewer than 50 employees AND who do not satisfy the
condi tions of a Employment Center , Large Employer , or Commercial
Center, as defined in Subsection 8-29.1. Def ini tions, are required
to provide a TSM Information Package. The Package shall include AC
Transit bus and BART route and schedule information, bike route
maps, carpool matching services information , and information on
available transit services. All employers shall disseminate this
Package to all employees once a year, upon employee request , and to
all new employees within two weeks of hiring.
Establishing a Transportation Marketing Center.Transportation Marketing Center shall be established at the
employers business location. The Transportation Marketing Center
(TMC) shall be maintained in a clean, safe and orderly condition
wi th updated material being provided as necessary. The TMC shall
be located at a high traffic volume site, at a convenient walking
distance for employees, and be at street level unless otherwise
approved by the TSM Committee. Each employer shall complete and
submit a TMC check list describing their TSM Marketing Center to
the TSM Committee for annual approval. The check list shall
include description of display, accommodation for ticket sales,
operation method , and promotional items and events. The location
of the Transportation Marketing Center shall be approved by the TSMCommittee. The TMC shall operate at least during normal workinghours.
8-29.9 (b) PENALTY STRUCTURE FOR LATE SUBMISSIONS. Any
employer who alone or as part of an Employment Center fails to
submit materials as called for under Subsection 8-29.7 5 shall be
charged a penalty for failing to provide:
(1 )
(2 )
(3 )
( 4 )
TSM Information Packet
Transi t Marketing Center
Annual Survey
TSM Plan
Fines do not accrue on weekends or holidays officially
observed by the City of Alameda. Fines shall be set by CityCouncil Resolution.
If materials are provided to the TSM Committee on time
but do not receive Committee approval , the submitting party shall
have 60 days from the date of written disapproval to resubmit thosematerials. If at the end of the 60 day period the materials have
not been approved , fines shall begin accruing and shall continue to
accrue until the materials are approved by the TSM Committee.
Sec. 8-29.9 (c): PENALTY STRUCTURE FOR NON-IMPLEMENTATION
of TSM Plan. Any employer who alone or as part of an Employment
Center fails to substantially implement the strategies called for
in its TSM plan shall be charged a fine per employee per day. The
fine shall be set by City Council Resolution. The TSM Committee
shall at each semimonthly meeting assess whether an Employment
Center program has substantially implemented their program. The
TSM Committee shall notify the Employment Center in writing of any
deficiency and the Employment Center shall have 30 days to rectifythe deficiency. Penalties shall begin accruing 30 days after
notification and shall continue to accrue until such time as theparticipant can establish in writing to the satisfaction of the TSM
Committee that the programs have been implemented.
section 5 . The Alameda Municipal Code is hereby amended
by adding Subsections 8-29.(b5), (b6) and (b7) to Chapter VIII
(Transportation Systems Management , thereof to read:
b. 5. Designation , Training and Responsibilities of a
TSM Coordinator. Each Large Employer , Commercial Center and
Employment Center shall designate a TSM Coordinator who is
responsible for carrying out the requirements of this ordinance forthe Large Employer Commercial Center, or Employment Centerrespectively. Each Large Employer Commercial Center, and
Employment Center is required to have their designated. TSMCoordinator complete an approved training session fulfill the
requirements of this ordinance and attend the TSM Committee
meetings , not to exceed six (6) meetings per year.
b. 6. Administration of a TSM Baseline Survey: baseline survey shall be conducted by each Large Employer
Commercial Center and Employment Center within the dates
established by the TSM Committee and as needed to satisfy the
requirements of other jurisdictional governing agencies including
Alameda County Congestion Management Agency and the Bay Area Air
Quality District. Requirements shall include minimum numbers of
answered surveys , dates for conducting the survey, and policies forextrapolating data from same. Each Large Employer , CommercialCenter and Employment Center shall distribute a TSM Employee
Baseline Survey to all employees working within its jurisdiction.
The survey must incorporate , in its entirety, the TSM questionnaire
developed by the TSM Committee. Each Large Employer , Commercial
Center and Employment Center shall collect the surveys and tabulate
the data. The TSM Committee may elect to sponsor the tabulation of
surveys and provide TSM reports for designated groups of employers
b. 7. Administration of a Random Sample TSM Survey: A
Random Sample Survey may be conducted to collect the necessary
empirical data concerning this program. Random Sample Surveys must
be preapproved by the TSM Committee and the Congestion Management
Agency and the Bay Area Air Quality District. Random Sample
Surveys must be conducted using methods which are consistent with
the requirements of the governing local and regional agencies. The
Random Sample Survey must incorporate in its entirety. The TSM
Random Sample Questionnaire developed by the TSM Committee. The
TSM Committee shall establish survey question requirements,
required minimum numbers of answered surveys , dates for conductingthe survey, employer size and type authorized to use a Random
Sample Survey, policies and guidelines for Random Sample Surveying
methods and policies for extrapolating data from same.
section 6 The Alameda Municipal Code is hereby amended
by repealing Subsection a-29.7(b.4) and Subsection a-29.7(c2) of
Chapter VIII thereof.
section 7 This Ordinance shall be in full force and
effect from and after the expiration of thirty (30) days from the
date of its final passage.
Attest:
I, the undersigned, hereby certify that the foregoing Ordinance was
duly and regularly adopted and passed by the Council of the City
Alameda in regular meeting assembled on the day
rpm , 1992, by the following vote to wit:
AYES:Councilmembers Arnerich., Camicia, Lucas, Rothand President Withrow -
None.NOES:
ABSENT:None.
ABSTENTIONS:None.
IN WITNESS WHEREOF , I have hereunto set my hand and affixed the
official seal of said City this 16th day of September , 1992.