2007-11-07 ARRA PacketCITY OF ALAMEDA • CALIFORNIA
SPECIAL MEETING OF THE CITY COUNCIL
WEDNESDAY - - - NOVEMBER 7, 2007 - - - 6:00 P.M.
Time: Wednesday, November 7, 2007, 6:00 p.m.
Place:
City CouncilChaMbersConference Room, City Hall, corner
of Santa Clara Avenue and Oak Street
Agenda:
1. Roll Call - City Council
2. Public Comment on Agenda Items Only
Anyone wishing to address the Council on agenda items only may
speak for a maximum of 3 minutes per item
Adjournment to Closed Session to consider:
3-A. PUBLIC EMPLOYEE PERFORMANCE EVALUATION (54957)
Title: City Manager
3-B. PUBLIC EMPLOYEE PERFORMANCE EVALUATION (54957)
Title: City Attorney
4. Announcement of Action Taken in Closed Session, if any
5. Adjournment - City Council
AGENDA
Regular Meeting of the Governing Body of the
Alameda Reuse and Redevelopment Authority
Alameda City Hall
Council Chamber, Room 390
2263 Santa Clara Avenue
Alameda, CA 94501
1. ROLL CALL
2. CONSENT CALENDAR
Wednesday, November 7, 2007
Meeting will begin at 7:00 p.m.
Consent Calendar items are considered routine and will be enacted, approved or adopted by one motion unless a
request for removal for discussion or explanation is received from the Board or a member of the public.
2 -A. Approve the minutes of the Regular Meeting of October 3, 2007.
2 -B. Approve the minutes of the Special Meeting of October 16, 2007.
2 -C. Approve a Five -Year Sublease with the Alameda Naval Air Museum (ANAM) at Alameda
Point.
2 -D. Approval to Provide a Ground Lease at No Cost for Kids Chalk Art Project.
2 -E. Approve General Release and Compromise Agreement with The Reuse People of America,
Inc.
3. REGULAR AGENDA ITEMS
3 -A. Proclamation for Ken Hansen
3 -B. Alameda Point Project Update — Oral Report
3 -C. Alameda Point Advisory Task Force: Clarification of Roles and Responsibilities.
4. ORAL REPORTS
4 -A. Oral report from Member Matarrese, Restoration Advisory Board (RAB) representative.
5. ORAL COMMUNICATIONS, NON - AGENDA (PUBLIC COMMENT)
(Any person may address the governing body in regard to any matter over which the
governing body has jurisdiction that is not on the agenda.)
6. COMMUNICATIONS FROM THE GOVERNING BODY
7. ADJOURNMENT
ARRA Agenda — November 7, 2007 Page 2
This meeting will be cablecast live on channel 15.
Notes:
• Sign language interpreters will be available on request. Please contact the ARRA Secretary at 749 -5800 at
least 72 hours before the meeting to request an interpreter.
• Accessible seating for persons with disabilities (including those using wheelchairs) is available.
• Minutes of the meeting are available in enlarged print.
• Audio tapes of the meeting are available for review at the ARRA offices upon request.
UNAPPROVED
MINUTES OF THE REGULAR MEETING OF THE
ALAMEDA REUSE AND REDEVELOPMENT AUTHORITY
Wednesday, October 3, 2007
The meeting convened at 7:12 p.m. with Vice Chair Tam presiding.
1. ROLL CALL
Present: Boardmember Doug deHaan
Boardmember Frank Matarrese
Boardmember Marie Gilmore
Vice Chair Lena Tam
Chair Johnson arrived at 7:52 p.m. (during item 3 -B).
2 -A
2. CONSENT CALENDAR
2 -A. Approve the minutes of the Special Meeting of September 4, 2007.
2 -B. Approve Three -Year Sublease for Sustainable Technologies at Alameda Point.
2 -C. Approve the Waiver of License Fee for Alameda Unified School District Student Activities.
2 -D. Authorize the Executive Director to Amend the Consultant Agreement with Trident
Management, Inc. to Modify Exhibit C and Accommodate Technical Changes.
Approval of the Consent Calendar was motioned by Member Matarrese, seconded by
Member deHaan and passed by the following voice votes: 4 ayes, 0 noes, 0 abstentions.
3. REGULAR AGENDA ITEMS
3 -A. Presentation by Friends of the Wildlife Refuge - An Update of Their Activities at
Alameda Point.
A power point presentation was made by Leora Feeney, Chair of FAWR, and Eli Saddler,
Conservation Director for Golden Gate Audubon, to update the Board and community on the
resources at the Alameda proposed Wildlife Refuge to ensure the resources are protected while
transfer negotiations continue. Eli Saddler thanked the Board for the opportunity to present the
update and encouraged them to do whatever possible to protect the resource. He expressed
concern about the current plans that have been proposed that are within the area that was
considered in the Biological Opinion. They want to continue to work cooperatively with the VA
to protect the resource and honor the veterans at the same time.
Member deHaan commented on how nice it is to look at the maturity of the site, referring to the
photos included in the presentation. He asked if the resources, the ponds and wildlife area, are
getting to a better state. Ms. Feeney replied that the ponds are wonderful, but that Alameda Point
and the breakwater is vulnerable. She discussed the increase in the Pelican numbers, and the use
of the willows by migratory birds, including a hawk, one winter. Ms. Feeney also mentioned
how far the recognition of the Alameda Wildlife Refuge stretches, explaining that two college
students chose the Refuge site for their graduate work, one from Los Angeles, and the other from
Toronto, Canada. Also, the first magazine issued by the National Wildlife Refuge Association
included an segment on Alameda and asked the FAWR to be an affiliate of theirs.
Member deHaan asked how successful the mating pairs have been up to this point. Ms. Feeney
summarized the progress of the lease tem colony, explaining that Alameda has the sixth largest
colony in the world, but that we are isolated from the other colonies (most in Southern Ca).
Member Matarrese really enjoyed the pictures included in the presentation and appreciates the
fragility of the ecosystem of the site. He discussed another upcoming item on the Agenda, Site
1, an uncharacterized waste pit which is adjacent to the Wildlife Refuge, and the importance of
addressing the clean -up issues and how it relates to the water -borne life of the refuge. Mr.
Saddler added that once construction begins at Alameda Point, it would inevitably impact how
the clean -up is managed.
Vice Chair Tam asked if they have seen some of the latest conceptual plans from the VA. Mr.
Saddler said that he and Ms. Feeney met with the VA and were able to see three versions of
proposed plans. They were concerned that the new concepts proposes the area between the
proposed Golf course and the refuge site as a buffer zone, but also expressed their desire to stay
engaged with the VA and keep things in perspective as to what's best for Alameda, what's best
for the Veterans and what's best for the wildlife.. Member Matarrese clarified that the VA is a
fed -to -fed transfer, and not the Alameda development.
Member deHaan recommended the Board receive periodic updates of the VA's proposals and
requested a briefing. Member Matarrese agreed and asked whether the updates can be obtained
officially. Deputy Executive Director, David Brandt, stated that there is no official proposal
available yet from the VA. Member Matarrese requested that when there is an official proposal,
he would like the Board to see it. The Board agreed.
3 -B. Alameda Point Project Update - oral report
Debbie Potter, Base Reuse and Community Development Manager, reported that the VA is
currently engaged in informal Section 7 consultations with the USF &W and have a potential site
plan, but there are no additional details beyond that.
Member deHaan asked what role the ARRA would have, since the property would be a fed -to-
fed transfer. Ms. Potter explained that it has been properly characterized as a fed -to -fed transfer,
and, as such, the VA would work directly with the Navy on the conveyance of the property. This
opportunity is one that the VA would be interested in exploring because the property would be
conveyed to them for free; different than the conveyance we're involved in for the remainder of
the property. ARRA and staff would be involved at an informal level, but because the
development is adjacent, we have interest in some issues like the submerged lands adjacent to
dry lands. Ms Potter stated that staff would continue to consult and work with the VA, the
USF &W, and the Navy, but key issues are hammered out at the federal level.
Member deHaan discussed his understanding that the USF &W made a claim to property, said
that they would be the governing body and provide financially, but they could not fulfill their
commitment and this is why the Navy is looking for a different avenue. Ms. Potter explained
that, in the USF &W's own words, "the status of refuge is at an impasse "; that they are unable to
reconcile their issues with the Navy regarding a fed -to -fed transfer, and that their key concern is
future liability regarding environmental cleanup. They have not perfected the transfer
arrangement, so the Navy has been in discussions with the VA in lieu of USF &W. Because
there are endangered species on the property, Section 7 of the Endangered Species Act requires
consultation to make sure that whatever the VA does, they cannot harm the endangered species.
Ms. Potter clarified that the USF &W are not pursuing ownership of the property at this time and
that if the Navy goes forward with the property transfer to the VA, the Navy will retain clean -up
obligations for the property.
Vice Chair Tam questioned what SunCal's follow -up with the VA has been to this point
regarding the site, if their dialogue with the VA includes potential alternative sites. Ms Potter
responded that SunCal has had one additional follow -up meeting with the VA and that SunCal is
aware of their need ultimately, and that this issue is a key item on SunCal's Project Master
Schedule.
It is noted that Chair Johnson arrived at this point in the discussion (7:52 p.m.).
Ms. Potter gave her update on SunCal, including that the first two community meetings have
been scheduled, the first on 10/24 at Mastick Senior Center. The agenda for this meeting
includes introduction of SunCal and their partners to the community, framing the project and
their approach to the project, and site constraints. A second meeting is tentatively scheduled on
12/12 at the O'club to solicit feedback from community regarding the range of development
scenarios, and their key focus to continue surveying property and preparing to do sampling — the
technical work to support the land - planning effort.
Member Matarrese asked if we're on track with zoning issues. Ms. Potter explained that she has
prepared an off - agenda report discussing that the status of the public trust designation protects us
more than locking in zoning, and recommends that staff not do anything ahead of the entitlement
process. FM requested that this item be agendized.
Chair Johnson asked if the mortgage crisis is a risk to SunCal. Ms. Potter said that SunCal has
reassured they are not impacted by that crisis. Chair Johnson wants to be kept updated of
SunCal's activities regarding the project.
This report was for information only. No motion or action was required.
3 -C. Approve and Submit Comment Letter on the Draft Record of Decision for Installation
Restoration Site 1 (1943-1956 Disposal Area).
Ms. Potter summarized a letter sent to the EPA requesting additional investigative work be done
at IR Site 1. She explained that trenching activities are concluded at the site and key concerns
identified: no intact drums were found, but the waste had low -level radioactivity. The cost of
digging up and hauling off the landfill is very expensive so staff's recommendation is to take the
Navy's approach outlined in their draft ROD to cap the landfill.
Member Matarrese had deep concerns about the radioactive and hazardous waste and
groundwater migration of the contaminants out of the landfill. Dr. Peter Russell addressed the
concerns and explained that the landfill was closed and no waste put in for 50 years, with a good
deal of monitoring and investigation, it appears not to be any migration of contents. Dr. Russell
further explained that 11 trenches were dug and there were no drums or containers whatsoever,
except for one broken which was consistent with the Navy's supposition that what drums were
placed in there were crushed. It is unlikely that there are many, if any, drums. Another issue
was the volume of waste — the Navy over - estimated by a factor of two or three, so accordingly,
they inflated the cost by two or three. Their feasibility study did not consider radioactivity in
landfill, and now that there is, we do not have'an argument that the cost for the removal is at the
Navy's estimate.
Member Matarrese motioned to send a letter that is policy in nature requesting that the
Navy excavate and remove the contents of the radioactive contaminated landfill, and
dispense with institutional controls on surrounding properties that are deemed to be
cleaned.
The motion was seconded by Member Gilmore and passed by the following voice votes: 5
ayes, 0 noes, and 0 abstentions.
4. ORAL REPORTS
4 -A. Oral report from Member Matarrese, Restoration Advisory Board (RAB)
representative.
The RAB met regularly and again on Sept. 28th to discuss six alternatives for the draft feasibility
study for IR Site 32. Their recommendation endorses a chemical oxidation and institutional
controls for that site to alleviate groundwater contaminations.
5. ORAL COMMUNICATIONS, NON - AGENDA (PUBLIC COMMENT)
none.
6. COMMUNICATIONS FROM THE GOVERNING BODY
Member Matarrese was contacted by a member of boating industry regarding development in
Jack London Square that will displace their annual boat show in 2009. The representatives are
interested in another venue for the boat show and are looking at Alameda Point. Member
Matarrese expressed that this would be a great thing to pursue a boat show of that magnitude,
and that it would be an economic boom for our city. He requested a report when /if this can be
done.
Executive Director, Debra Kurita, said that ARRA staff has been in discussions with the
representatives of the boat show and will update the Board with information.
7. ADJOURNMENT
Meeting was adjourned at 8:29 p.m. by Chair Johnson.
Respectfully submitted,
AeotA
a Glidden
ARRA Secretary
UNAPPROVED
MINUTES OF THE SPECIAL MEETING OF THE
ALAMEDA REUSE AND REDEVELOPMENT AUTHORITY
Tuesday, October 16, 2007
The meeting convened at 7:45 p.m. with Chair Johnson presiding.
1. ROLL CALL
Present: Chair Johnson
Boardmember Doug deHaan
Boardmember Frank Matarrese
Boardmember Marie Gilmore
Vice Chair Lena Tam
2. CONSENT CALENDAR
None.
3. REGULAR AGENDA ITEMS
3 -A. Establish an Alameda Point Advisory Task Force
Andrew Thomas, Planning Services Manager, gave an overview on his report establishing an
Alameda Point Advisory Task Force. Discussion from the Board included requests to identify
each chair of the boards and commissions, along with an alternate. Their role would be to
represent the position of their board or commission, and that they provide feedback based on
their board's position, and that they report back formally to their boards and commissions. It was
agreed that other Stakeholders (non -Board or Commission) are a separate component.
Member deHaan motioned to have one representative from each board and commission
and have an alternate for each, which would be a seven - member Task Force. Vice Chair
Tam seconded the motion, and it was passed by the following voice votes: 5 ayes, 0 noes, 0
abstentions.
4. ORAL COMMUNICATIONS, NON- AGENDA (PUBLIC COMMENT)
One speaker, Bill Smith, spoke about various topics, including the representation of the residents
at Harbor Island.
5. COMMUNICATIONS FROM THE GOVERNING BODY
Member deHaan discussed his lunch meeting with Clif Bar who took their employees and had a
work party at Alameda Community Gardens. He was impressed by their energy and
camaraderie.
6. ADJOURNMENT
Meeting was adjourned at 8:40 p.m. by Chair Johnson.
Respectfully submitted,
Irma Glidden
ARRA Secretary
Alameda Reuse and Redevelopment Authority
Interoffice Memorandum
November 7, 2007
TO: Honorable Chair and Members of the
Alameda Reuse and Redevelopment Authority
FROM: Debra Kurita
Executive Director
RE: Approve a Five -Year Sublease with the Alameda Naval Air Museum (ANAM) at
Alameda Point
BACKGROUND
In June 2005, the Alameda Reuse and Redevelopment Authority (ARRA) considered a proposed
sublease extension with the existing tenant of Building 77 at Alameda Point, the Alameda Naval Air
Museum (ANAM), for a term of one year with a one -year renewal option. After discussing the
proposed lease provisions, the ARRA Board directed staff to re -enter negotiations with ANAM in
order to develop a long- term lease, with provisions that included performance measures (Attachment
1) that would be satisfactory to both parties and a Business Plan, which was submitted to staff in
April 2007 (Attachment 2).
DISCUSSION
As a result of negotiations, the proposed sublease of the 21,136 square foot Building 77 provides for
a term of five years. This sublease states that the property will be used as a museum and requires
specific performance objectives that include maintaining museum artifacts, achieving minimum
levels of attendance, and developing quality exhibits and programs.
To monitor the museum's ability to meet its performance objectives, the agreement requires ANAM
to measure attendance, quantify website patronage, develop special exhibits, conduct special events
and engage in fundraising. During the initial months of the sublease, ANAM will be required to
provide an action plan that identifies the goals, activities and programs that will produce the results.
The terms of the agreement also require the museum to produce an annual report that outlines its
accomplishments and provides the results of surveys designed to measure visitor, volunteer and
member satisfaction. At the end of the five -year period, renewal negotiations will be contingent
upon ANAM's ability to demonstrate that it has met these performance standards.
As with every lease at Alameda Point, the ARRA's property manager, PM Realty, conducts annual
inspections of the facilities with the tenant. The property manager notes repairs that need to be
made, follows up with written evaluation and requests notification when the items are repaired.
Upon execution of the lease, PM Realty will conduct an inspection of the facility.
BUDGET CONSIDERATION/FINANCIAL IMPACT
The proposed rent for the Alameda Naval Air Museum is $12 annually, with an additional annual
Common Area Service Charge of $6,528.
Honorable Chair and Members of the November 7, 2007
Alameda Reuse and Redevelopment Authority Page 2 of 2
RECOMMENDATION
Approve a sublease with the Alameda Naval Air Museum for Building 77 at Alameda Point for $12
annually plus an annual Common Area Services Charge for a period of five years.
By:
DK/LAL/NB:dc
Attachment: 1. Proposed Performance Metrics
2. ANAM Business Plan
Respectfully submitted,
Leslie Little
Development Services Director
Nanette Banks
Finance & Administration Manager
G: \Corndev \Base Reuse& Redevp\ARRA \STAFFREP\2007 \11 Nov \2 -C ANAM 5yr Sublease.doc
F: Leasing Files /ANAM
ATTACHMENT 1
Alameda Naval Air Museum Development
October 2007
Following is a list of the Museum's accomplishments since the city turned over the
building to the museum board of directors in 2004. All work has since been done by the
core volunteers or by volunteers solicited by the staff for a specific project. Many minor
projects and exhibits are being prepared while completed exhibits are being constantly
improved. Other volunteer groups have included the Commemorative Air Force -
Golden Gate Wing, the Hornet Squadron model fliers group, the nearby Naval Reserve
group, the Western Aerospace Museum and on occasion the U.S.S. Hornet. We also get
help from people "sentenced to public service" by the courts and by Encinal High School
students performing credit work towards fulfillment of required community service.
Prior to the City turning over the building to the museum, the City used $750,000 in grant
money that had been secured by the museum board for the express purpose of bringing
Bldg 77 up to code. The money raised was primarily from the office of Congresswoman
Barbara Lee, through her then staff assistant Sandre Swanson, in order to reestablish the
Naval Air Museum, which had been under the auspices of the Navy prior to base closure
in 1997. The contract was administered by the city for an amount that, in the end, only
allowed for the upgrading of the first and second floors of the building. Upgrades
consisted of bringing the electrical, fire, safety and security systems up to code;
calibrating the existing elevator and upgrading the handicapped ADA facilities.
Originally it was suppose to include the roof but there was insufficient money to fully
repair it. Plans for upgrading the third floor are partially complete and are awaiting
approval of a long -term lease before further work is done.
EXTERIOR
FRONT YARD
1. Lawns are being maintained in a neat manner through frequent watering and
mowing.
2. Front stairway has been scraped and repainted.
3. A flag pole has been salvaged and is pending painting and installation.
4. Design for flagpole area has been completed and include a compass rose and
landscaping.
5. Plans for the flag pole foundation are pending.
6. Search is on for a volunteer to install (raise) the pole.
7. The twin 40MM gun has been placed on the ground. A search of its history found
it to be from the Aircraft Carrier U.S.S. Franklin.
8. Landscaping was done but, with the exception of the Italian Cypress, has fallen
prey to gophers.
1
WESTERLY SIDE YARD
1. Machinery left in yard has been or is in process of being cut up and removed.
2. The aircraft engine has been removed and is being restored for display.
3. Installation of perimeter fencing awaits finalization of lease.
4. Military vehicles are pending restoration and proper display after fencing.
INTERIOR
FIRST FLOOR — EAS'l'ERLY WING — Presently in use as office, work area, director's
board room and docent's rest area. The cage area is in use for storage of materials
pending their disposition.
FIRST FLOOR — WESTERLY WING
1. Battle of Midway diorama exhibit has been completed. Exhibit was originally at
the Treasure Island Museum and was subsequently given to the Alameda Naval
Air Museum by the Oakland Airport Western Aero Space Museum.
2. Doolittle Exhibit is complete after being relocated to a more prominent position.
3. Link Trainer installed and is pending restoration to operational status, if possible.
4. Dispatch and luggage handling area has been removed to accommodate items 1
and 3.
5. Pearl Harbor exhibit (U.S. entry into WWII) pending improvement.
SECOND FLOOR — EASTERLY WING
1. Dispensary — Completed. Work entirely done by a nurse, a museum volunteer.
2. Chapel — 80% complete. Opening pending roof repair.
3. Harold Hauge Aircraft display — Complete but undergoing constant improvement.
4. Ready Room — Undergoing rebuilding. Stage completed. A large screen Plasma
TV has been purchased and installed; tapes of various relevant events are on
continuous play during special events. Many other appropriate tapes are available
on demand. Other accessory equipment is being installed.
5. History of Bay Area Naval aviation — in- progress; starting with Eugene Eli's first
flight off a ship (1911) — outfitted with a wooden deck for test flight feasibility,
followed by earlier Alameda airport history (Benton Field, San Francisco
Airdrome, the Pan American Clipper era), the bay fill and NAS base construction.
6. Media room for veteran's interviews is complete and is being used to interview
veterans and their war era remembrances. It is in 1940's decor. These interviews
are to be archived in the Library of Congress and also provide a personal taped
history for the veteran's family.
7. A recent contribution to the museum is a ten foot long model of the famous
lighter- than-air airship, the "Macon." It was recently completed and was given to
the museum by the builder.
2
SECOND FLOOR — WESTERLY WING
1. The dining area, known by the navy as the Crow's Nest, has been available for
limited use since about June 2005 for meetings, catered affairs and "pot lucks."
2. Kitchen plumbing has been made functional.
3. Hot water heater was installed in the kitchen in 2006.
4. Curtains were put up in the Ready Room.
5. Existing navy furniture as well as other donated items is in use.
6. Dishwasher has been donated for future installation.
THIRD FLOOR
A serious problem now facing the museum is the lack of space. In addition to the
materials left with the closure of the Naval Air Station the museum is the recipient of
donations from many individuals wanting articles of historical and personal nature to be
preserved for future generations to appreciate. Also there is no space available for the
display and circulation of thousands of aircraft books of historical research value that are
now stored on the third floor and elsewhere off the premises.
The cost of bringing the third floor "up to code" would be modest except any expenditure
should not be made without an extended lease. The museum has already expended
monies and hours of labor with the promise of a lease which has not been forthcoming.
The museum has had offers from corporations to sponsor the work but they would not
consider a meaningful donation for a project not having at least a 5 -year lease, and
preferably a 10 -year lease.
HANGER 41
The museum's original plan was to include Hanger 41 for museum expansion and for the
display of vintage aircraft. We have now, and have had in the past, offers of aircraft for
display, either on loan or to own. The many spaces available within the hanger could be
available for a host of public groups and projects such as for youth organizations which
seem more and more to be pushed out of their spaces in favor of more economically
favorable activities. The Museum with the Hanger and the nearby U.S.S. HORNET
would make this area of the former Air Station a major tourist site of national importance.
Unfortunately the value the city puts on the building for income and the cost of roof
repair and other "updates" could prevent this best case scenario from becoming reality. It
would seem to be to the advantage of the City, at no cost, to assist the museum in the
hanger upgrade by making possible the financial resources that would become available
if we had a long -term lease.
FINANCES
Since its reopening in 2005 the museum has been able to meet its financial obligations
balancing its books monthly. Funds have been derived from membership dues,
3
donations, admission fees and most importantly, from the rental of storage space for
museum related activities and from the rental of the Crow's Nest. The Commemorative
Air Force has been meeting monthly in the Crow's Nest and the boardroom for almost
three years. The radio - controlled modelers, the "Hornet Squadron," was another regular
renter. The Museum has hosted two military swap meets, the "Friends of the Aces," the
Sea Scouts, the Sea Cadets, a model "A" group, a tour by members of the Mastick Senior
Center, the Association of American University Women, an Art Deco event (written up
in the Alameda Magazine) and numerous birthdays and wedding celebrations. We also
organize special events such as commemorating the famous Doolittle raid, Armed Forces
Day, a Veteran's Day celebration and Fleet Week. The museum is an annual participant
in the 4th of July Parade, using 1940's era and other vehicles for advertisement and
display.
The Museum experienced some unexpected financials setbacks not of our doing. Early
on we were required to pay a very excessive electric bill ($10,000) to AP & T caused by
their mis- metering or mis- billing for several months service. There was also a required
payment for the removal of fire engines brought to and abandoned on our premises. The
Museum is also faced with a leaking roof problem resulting from incomplete work done
by the contractor for building upgrades. The claim is that $750,000 was not enough
money to complete the contract requirements.
4
ATTACHMENT 2
Alameda Naval Air Museum
Business Plan
January 2007
Updated through September 30, 2007
Table of Contents
I. Objectives
A. Financial
Table A, B Costs
Table C Membership growth targets
B. Strategic
Table D
Table E
Table F
Table G
C. Operations
D. Marketing
II. Tactics
A. Financial
B. Strategic
C. Operations
D. Marketing
III. Profile
Number of Visitors
Information, education, research
Programs
Fundraising
a. Synopsis of Growth
b. ANAM Development
2
Page 3
Page 3
Page 3
Page 3
Page 4
Page 4
Page 4
Page 4
Page 5
Page 5
Page 5
Page 6
Page 6
Page 6 -7
Page 8 -10
Page 11
Attachment 2
L OBJECTIVES
The following section illustrates the Alameda Naval Air Museum's financial, strategic,
operating, and marketing objectives over the next five -years as a 501(c)3 non - profit
organization.
A. Financial Objectives
The Alameda Naval Air Museum expects to achieve sustained financial growth on an
annual basis over the next five years.
What it cost to run the Museum in 2006
Table A
Year
Monthly Expense ($)
Annual Expense ($)
EOY Reserve ($)
2006
1,500
18,000
19,800 (- $3,500 for ins.)
What it will cost to run the Museum, while achieving its objectives over the next five
years?
Table B
Year
% Growth
Expense ($)
Reserve ($)
Capital Requirement ($)
2007*
10
19,800
16,367 (- ins)**
1000
2008
20
23,760
19,640
TBD
2009
10
26,136
21.604
TBD
2010
10
28,750
23,764
TBD
2011
10
31.625
26,140
TBD
*operating expenses through September 30
ANAM membership base growth targets
Table C
* *does not include imminent infusion from fund raising
Year
Annual
Corporate / Sponsor
Lifetime / TOTAL
2004 -2006
100
3
4 4
2007 thru 9/30
60
1
0 4
2008
+10%
2009
+10%
2010
+10%
2011
+10%
B. Strategic Objectives
Over the next five years, the Alameda Naval Air Museum plans to increase the
number of annual visitors; grow its membership base; expand its program platform;
expand fundraising efforts; upgrade and expand exhibits; renovate the third floor of
Building 77 to enable expanded operations.
3
Increase the number of annual visitors to ANAM
Table D
Year
Drop -In Visitors
Groups / Nr
Events / Nr
Researchers
2010
2006
1200 +600 child.
3 150
9 600
0
Harold hauge
2007 (thru 9/30)
*859 +450 child.
2 25
* *6 200
0
2008 + 20%
% change (actual)
baseline
+15%
TBD
2009 +10%
TBD
TBD
2011
TBD
2010 +10%
$1,000
TBD
2011 +10%
* temporary drop attributed to loss of incidental Antique Faire traffic ** does not include EOY events
Increase Informational, Educational and Research Mandate*
Table E
Website
2006 (l o mo)
2007 (to 9125)
2008
2009
2010
Total Hits
293,000
337,000
Library / Student (long lease dep.)
$10,000
Harold hauge
Page Requests
61,667
73,738
2009
2010
TBD
% change (actual)
baseline
+15%
TBD
TBD
TBD
*see attachment 1
Build program platform
Add one new program annually over the next five years.
Table F
Year
Program
Cost
Program Manager
2007
Book Project (Arcadia Publishing)
0
Marilyn York
2008
Library / Student (long lease dep.)
$10,000
Harold hauge
2009
TBD
TBD
2009
2010
TBD
$1,000
TBD
2011
TBD
$2000
$1 ,000
Expand fundraising efforts
Table G
Year
Grants
Events
Donated for sale
Endowments
2007
0 (need lease)
$1000
$4,050
TBD
2008
$1 0,000
$2000
$1,000
TBD
2009
TBD
$2000
$1,000
TBD
2010
TBD
$2000
$1 ,000
TBD
2011
TBD
$2000
$1,000
TBD
4
Upgrade and expand exhibits
Building 77 Renovation
Undertake one capital improvement project annually over the next five years
Year
Program
Cost Est.
Program Manager
2007
Dependent on lease
0
2008
Third Floor / Roof completion
Need estimates
Larry Pirack
2009
Painting exterior
Need estimates
Frank Musso
2010
Interior upgrades
Need estimates
TBD
2011
TBD
1BD
TBD
Operational Objectives
Improve operational capabilities and expand hours of operation.
Marketing Objectives
Increase public awareness of ANAM and its value to the communities it serves.
Intro tape available on request
Ongoing Community TV ad
Publicize events
TACTICS
To achieve its financial, strategic, operational, and marketing objectives, the Museum
will implement the following tactics:
A. Financial Objectives
1. Grow membership base
• Establish Membership Committee and Chairperson
• Conduct membership drives
• Improve membership benefits
2. Expand fundraising efforts
• Establish Fund Raising Chair and Committee (Project manager: Board)
• Pursue experienced grant writer (Project manager: Committee Chair)
• Establish annual fund raising and long -term fundraising plan (Project manager:
Committee Chair)
o Include individual funding targets by segment
5
• Host Military Collector Shows (Project manager: Sieg Wroebel)
o ANAM currently hosts bi- annual show generating an average of $2,000 of
revenue per event
o Expand frequency of events to quarterly
Develop a retail sales plan (Project manager: Nita Rosen)
o Gift Shop and On -Line sales targets
o Introduce new ANAM specific products
o Revamp Gift Shop and point of sale strategy
B. Strategic Objectives
1. Increase the number of visitors to ANAM
2. Increase website awareness (growth target 10% /year)
C. Operational Objectives
1. Improve operational capabilities
• Establish Volunteer Committee and Chairperson
• Implement existing ANAM Volunteer Program plan
• Install Internet access - (Project manager: David Balmer)
o High speed internet access is needed on -site for communications, program
support, research, and library functionality
2. Expand hours of operation
• Dependant on volunteer program being in place and increased number of trained
volunteers
D. Marketing Objectives
1. Increase public awareness
• Develop ANAM marketing plan - (Project manager: TBD)
• Establish ANAM website as a robust and valued resource for historical research —
(Project manager: David Balmer)
• Hold unique special events (Project manager: TBD)
o Plan events that are not in competition with U.S.S. Hornet to draw from
the same pool of visitors
o Aviation and naval symposiums in the Crows Nest
o Speaker series in the Ready Room
• Improve museum signage (Project manager: TBD)
o ANAM does not qualify for state - funded highway signage under current
CALTRANS guidelines for a facility of its kind. Primary issue relates to
shortfall in volume of visitors on an annual basis visitors to ANAM must
be considered.
6
o ANAM should continue efforts with the City to install signage at the two
primary gate entrances to Alameda Point that identifies the facilities
tenants. The value of this type of signage extends beyond just supporting
ANAM, it benefits the City in its efforts to market Alameda Point as a
desirable place of business to prospective tenants
o ANAM should continue working with the City and Property Management
to be allowed to install on building signage identifying Building 77 as the
Alameda Naval Air Museum. This signage should be consistent with other
on- building signage used by premier museums and compliant with
recognized architectural guidelines. For example, the use of metallic
letters adhered to the building is a tasteful and widely accepted practice for
state and federal facilities that does not detract from the building, nor is it
considered garish in nature. Placing "Alameda Naval Air Museum" above
the main entrance to Building 77 would not only improve direction to the
museum, it would also enhance the buildings appearance and value to the
community.
7
MUSEUM PROFILE
Status
Non - Profit 501(c)3
Location Mailing address
Building 77 Alameda Naval Air Museum
2151 Ferry Point P.O. Box 1769
Alameda Point, Alameda CA Alameda, CA 94501
Hours of Operation
Saturday & Sunday: 10:00 a.m. to 4:00 p.m.
Wednesday 12:00 p.m. to 5:00 p.m. by appointment
Exhibits
Permanent
• Battle of Midway Diorama
• Oak Knoll Naval Hospital
• Col. James Doolittle
Rotating
• Pearl Harbor
Archival Catalog
• Over 1,500 video tapes in library
Web -based Resources
• Event advertisement
• Archival photos
• Newsletter
• Personal Naval Air Station remembrances
Programs
• Veterans History Project
Library
• Project pending
• Public access requires renovation of third floor
Meeting Facility
Crow's Nest, second floor, panoramic view
Volunteers
• Full time volunteers (20+ hours per month): 10
• Part time volunteers (10+ hours per month): 5
Markets Served
• City of Alameda
• Greater Bay Area
• California
• National
Target Customers
• Citizens
• Elementary School students
• High School students
• Retired NAS & military personnel
• Military personnel
• Families of former military & NAS personnel
• History buffs
• Aviation and naval researchers
Competitors
Local
• U.S.S. Hornet (Alameda)
• Alameda Historical Museum (Alameda)
• Western Aerospace Museum (Oakland)
• S.S. Red Oak Victory (Richmond)
• S.S. Jeremiah O'Brien (San Francisco)
• U.S.S. Pompanito (San Francisco)
• Hiller Aviation Museum (San Carlos)
Regional
• Castle Air Museum (Atwater)
• Eagle Field (Dos Palos)
• Palm Springs Air Museum (Palm Springs)
• Planes of Fame Museum (Chino)
• U.S.S. Midway (San Diego)
Competitive Advantages
• Facility - Historic NAS Air Terminal - Building 77
• Panoramic view of the U.S.S. Hornet & San Francisco Bay
• Located in former NAS Alameda, adjacent to historic taxi way
• Seaplane lagoon view of historic landing place for PBY's
Board of Directors
Marilyn York — President
Carol Trotter — Secretary
Billie Sites — Treasurer (+ membership — acting)
Barbara Baack — Vice - President
Frank Musso — Event Coordinator
Larry Pirack - Curator
Kin Robles — Public Relations (acting)
Nita Rosen — Gift Shop
Sieg Wroebel - Acquisitions
• Directors meet monthly as required by Museum Charter and Bylaws.
Staff Requirement
• Staff Assistant
• Historian
• Archivist
• Public Relations Manager
• Project Managers
• Membership Chair
• Volunteer Coordinator
Technology Requirements
• On -site high speed Internet access
• Computer stations
• Catalog program
• Video production equipment for Veterans History Project
Synopsis of Growth to Date
Due entirely to the diverse talents of our Board of Directors and volunteers, the Alameda
Naval Air Museum has evolved from essentially a hollow shell to a coordinated
organization with carefully crafted historical exhibits and items of historical interest from
many NAS Alameda departments. From the early days of writing proposals, fund raising
work progressed to hands -on carpenter work, display creation and design of two display
galleries.
Our growth has been steady - based on a pay -as- you -go policy. We should not be
compared to large corporate or governmental entities but as a museum created by sweat
equity and the careful payment of every bill owing. Visitors who saw the museum in its
early days remark on the transformation which has taken place.
We have done our own carpenter work, repaired the elevator, moved and catalogued
exhibits, mowed the lawns, transported donated items, prepared lunch for volunteers, met
and greeted countless visitors, hosted special events and participated in community
events such as the 4th of July parade...to name but a few of the mechanics needed on a
constant basis.
In short, our growth is both real and measurable. Interest in the museum comes from all
over the nation. We welcome the encouragement of our visitors and pledge ourselves to
continue this important work in the future.
Alameda Naval Air Museum Development
See attachment 2
11
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Traffic Facts
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1140031,11700001111111”01,100.11111100111
History Reports: Yearly Request Summary
Start Date: February 28 2006 -33' End Date: September 25 2007 —01
Print
Derndea4 to Excel
View Site
Feedback
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PDF
Yearly
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Year
2006
2007
Total
Requests
292,990
337,234
630,224
Page Requests
61,667
73,738
135,405
Reports
Summary
Visitor
Page
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Copyright 2003 - 2007. All rights reserved.
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http://webappArafficfacts.comitable_history_yearly.php?startdate=07/27/2007&enddate=... 10/25/2007
Alameda Reuse and Redevelopment Authority
Interoffice Memorandum
November 7, 2007
TO: Honorable Chair and Members of the
Alameda Reuse and Redevelopment Authority
FROM: Debra Kurita, Executive Director
SUBJ: Approve a Ground Lease for No Cost for the Kids Chalk Art Project
BACKGROUND
The Kids Chalk Art Project is an organization whose mission is to "Re- enchant the World
through Art." The project in Alameda hopes to raise awareness and inspire the re- establishment
of art education in public elementary schools, where young people are still open and eager to
learn and be creative.
DISCUSSION
The Kid's Chalk Art Project seeks to create collaboration among the City of Alameda, the
Alameda Education Foundation, the Alameda Unified School District, the Alameda PTA
Council, and corporate sponsors to create a chalk mural event at Alameda Point. At the event,
children and the community will create the world's largest chalk drawing to promote the
importance of art and creativity in the public schools.
The date for the proposed event is June 7, 2008, with work beginning two weeks prior to the
scheduled date. The program is seeking advanced approval of the license fee waiver of a 252,521
square foot area located between Building 19 and Building 25 on Taxiway H at Alameda Point.
The early approval will allow the organization to establish fundraising targets for the event.
BUDGET CONSIDERATION / FINANCIAL IMPACT
The regular License Fee for an event of this type would be $1,000 per day for set -up and $2,000
for the event day, totaling $3,000.
Honorable Chair and Members of the November 7, 2007
Alameda Reuse and Redevelopment Authority Page 2
RECOMMENDATION
Approve a ground lease at no cost for the Kids Chalk Art Project.
Leslie Little
Development Services Director
By: Nanette Banks
Finance & Administration Manager
DK/LL/NB : do
G: \Banks\ARRA Staff Reports \Chalkl007
Alameda Reuse and Redevelopment Authority
Interoffice Memorandum
November 7, 2007
TO: Honorable Chair and Members of the
Alameda Reuse and Redevelopment Authority
FROM: Debra Kurita, Executive Director
SUBJ: Approve the General Release and Compromise Agreement with The Reuse
People of America, Inc.
BACKGROUND
The Reuse People of America, Inc., was a tenant at Alameda Point from August 2002 until April
2006, occupying buildings 13 and 271. Upon their departure from Alameda Point, they agreed to
pay the amount of rent owed of $19,161. The Alameda Reuse and Redevelopment Authority
made repeated requests for payment and issued a final demand letter on August 30, 2007.
DISCUSSION
In a letter dated October 5, 2007, the President of the Reuse People agreed to pay the amount of
rent owed, $19,161. The letter proposes a repayment plan consisting of: payment of $2,161
upon the execution of this agreement, $1,500 for the 10 months immediately following
thereafter, and a final payment of $2,000 in the 11th' month.
BUDGET CONSIDERATION/FINANCIAL IMPACT
Revenues of $11,161 will be added to the ARRA fund in FY07 /08 and $8,000 in FY08 /09.
RECOMMENDATION
Approve the General Release and Compromise Agreement with The Reuse People of America,
Inc.
Res sect i` submitted
Leslie Little
Development Services Director
Honorable Chair and Members of the November 7, 2007
Alameda Reuse and Redevelopment Authority Page 2
‘72?---
By: Nanette Banks
Finance & Administration Manager
DK/LAL/NB:dc
Attachment: General Release and Compromise Agreement
G: \Comdev \Base Reuse& Redevp \ARRA\STAFFREP\2007 \11 Nov \2 -E. Reuse People.doc
ATTACHMENT 1
GENERAL RELEASE AND COMPROMISE AGREEMENT
THIS GENERAL RELEASE AND COMPROMISE AGREEMENT is made by THE
REUSE PEOPLE OF AMERICA, INC. ( "THE REUSE PEOPLR, INC. ") with the ALAMEDA
REUSE AND REDEVELOPMENT AUTHORITY, and any and all employees, independent
contractors, contract employees, agents, personnel, officers or elected officials who are now or
have been employed by or served for the ALAMEDA REUSE AND REDEVELOPMENT
AUTHORITY, whether known or unknown and whether or not involved in this matter or
otherwise potentially a defendant in any possible suit for damages as referred to below, all of
which entities and persons are hereinafter referred to as the "ARRA."
WHEREAS, "THE REUSE PEOPLE, INC." has previously asserted alleged damages
against the ARRA in defense to the payment of rents due and owing for the rental of ARRA
facilities; and
WHEREAS, "THE REUSE PEOPLE, INC." and the ARRA now desire to resolve,
terminate and end all further disputes between them;
NOW, THEREFORE, in consideration of the reasonable payment schedule offered by the
ARRA to satisfy the balance of due and owing upon a triple net lease upon ARRA buildings 13
and 271, "THE REUSE PEOPLE, INC." agrees as follows:
1 AGREEMENT. "THE REUSE PEOPLE, INC." agrees to pay the ARRA the sum of
$19,160.55 in the following manner: Payment of $2,160.55 upon the execution of this
agreement; $1,500.00 for the 10 months immediately following thereafter, and a final
payment of $2,000 on the 11th month anniversary of the execution of this agreement.
2. RELEASE. "THE REUSE PEOPLE, INC." does herby and forever release and
1
discharges the ARRA and any and all employees, independent contractors, contract employees,
agents, personnel, officers or elected officials who are now or have been employed by or served
for the ARRA, from any and all claims, demands, causes of action, damages and liabilities of any
nature whatsoever, whether or not now known, suspected or claimed, including but not limited to
the arrest /hold, incarceration, claims for personal injuries, property damage and/or violations of
civil rights which he ever had, now has, or claims to have against the ARRA arising out of the
use, possession and rental by THE REUSE PEOPLE, INC. of certain premises at the Alameda
Naval Air Station denominated as Building 13 and Building 271.
3. COVENANT NOT TO SUE. "THE REUSE PEOPLE, INC." hereby covenants
and agrees never to commence, assist in any way, prosecute or cause, permit or advise to be
commenced or prosecuted against the ARRA any action at law, suit in equity, or other
proceeding based upon any claims, demands, causes of action, obligations, damages or liabilities
of any nature whatsoever, including actions by insurance companies, whether or not now known,
suspected or claimed, which he ever had, now has, or hereafter may have or claims to have
against the ARRA arising out of the use, possession and rental of the Alameda Naval Air Station
facilities referred to and described above.
4. WAIVER UNDER CIVIL CODE SECTION § 1542. "THE REUSE PEOPLE,
INC." hereby waives the provisions of § 1542 of the Civil Code of the State of California, which
reads as follows:
"A general release does not extend to claims which the creditor
does not know or suspect to exist in his favor at the time of
executing the release, which if known by him must have materially
affected his settlement with the debtor."
2
"THE REUSE PEOPT .F, INC." understands that it may have sustained damages which
have not manifested themselves and which are presently unknown or unanticipated, but
nevertheless, "THE REUSE PEOPLE, INC." in consideration of this settlement, deliberately
intends to and does hereby release and waive these possible future claims arising out of the
incident referred to and described in the allegations of the pleadings on file in the
aforementioned legal action.
5. COMPROMISE. The liability for all claims and allegations that have been or
may be set forth by "THE RESUE PEOPLE, INC." as a defense to the payment of rent is denied
by ARRA, and this final compromise agreement shall never be treated as an admission of
liability or responsibility at any time for any purpose.
6. "THE REUSE PEOPLE, INC." and their attorney of record, if any, hereby waives
and relinquishes any and all rights or claims to attorneys' fees, court costs, expert fees and all
other such costs and expenses to which he may have a claim under federal and/or state statutes,
legislation and judicial decisions. Each of the parties hereto shall bear their own attorneys' fees
and legal expenses/costs.
7. ENTIRE AGREEMENT. This Release And Compromise Agreement contains the
entire agreement between the parties hereto. The terms of this Release are contractual and not a
mere recital. None of the parties has made any statement, representation, or warranty in
connection herewith, except as expressly set forth herein, which has been relied upon by the
other parties or which acted as an inducement for the other parties to enter into this agreement.
The undersigned has carefully read and understands the contents of this Release and signs the
same as his own free act.
3
EXECUTED on this day of October, 2007, at , California.
Ted C. Reiff, President
"THE REUSE PEOPT .R OF AMERICA, INC."
I am an attorney, licensed to practice law in the State of California, and am the attorney
for the signing party herein. I represent and declare that I have fully explained the foregoing
Release to the signing party, TED C. REIFF, PRESIDENT, "THE REUSE PEOPLE OF
AMERICA, INC. ", and he acknowledged to me that he understands said document and the legal
effect thereof, and the signature which appears above is his signature.
Dated: -
Attorney for "THE REUSE PEOPT E, INC."
Approved as to Form:
TERESA L. HIGHSMITH
ARRA COUNSEL
By: BYRON K. TOMA, ASSISTANT
4
Proclamation for Ken Hansen
(attached)
Original will be presented to Mr. Hansen by Chair Johnson
PROCLAMATION
WHEREAS, the Fleet Industrial Supply Center Oakland, Alameda Facility /Alameda Annex,
referred to as " FISCA", Restoration Advisory Board (RAB) was established in
March 1995 to review and ,comment on technical documents and activities
associated with investigation and cleanup efforts at FISCA; and
WHEREAS, Mr. Ken Hansen has been the Community Co -Chair of the FISCA RAB from the
beginning; and
WHEREAS, all 143 acres of FISCA, divided into 8 Installation Restoration sites, including the
former warehouses, the screening lot and scrap yard area, the auto maintenance
rack, the paint spray booth, the paint and material storage area, the
underground storage tank and fuel dispensing system, the diesel fuel spill area,
and the storm drain system were investigated, and the Navy has conducted or is
conducting remediation as appropriate; and
WHEREAS, in July 2000, all of FISCA was conveyed to the City of Alameda; and
WHEREAS, the Navy, the California Department of Toxic Substances Control, and the San
Francisco Bay Regional Water Quality Control Board signed a Remedial Action
Plan /Record of Decision for marsh crust at FISCA and Alameda Point in
February 2001; and
WHEREAS, a Basewide Feasibility Study to address remaining PAHs (polycyclic aromatic
hydrocarbons) in soil is nearly complete; and
WHEREAS, the Navy has initiated remediation of the Operable Unit 5 and Installation
Restoration Site 2 benzene and naphthalene groundwater plume beneath FISCA
and Alameda Point; and
WHEREAS, on October 4, 2007, the FISCA RAB was merged with the Alameda Point RAB
for the former Naval Air Station Alameda; and
WHEREAS, the Navy, the members of the RAB, the representatives of the California
Department of Toxic Substances Control and the San Francisco Bay Regional
Water Quality Control Board, and all of the FISCA environmental clean -up
specialists thank Mr. Ken Hansen for his leadership and guidance during the 12
years that he has served as Community Co -Chair of the FISCA RAB.
NOW, THEREFORE, BE IT RESOLVED, that I, BeverlyJ. Johnson, Chair of the Alameda Reuse and
Redevelopment Authority of the City ofAlameda, do hereby proclaim November 7, 2007 as
Ken Hansen Day
in the City of Alameda and commend Mr. Ken Hansen for his exemplary and steadfast service, his invaluable
contributions in leading the RAB, providing comments on technical documents, being a liaison to the
community, and for his dedication to the investigation and cleanup process at FISCA.
Beverly J. Johnson
Chair
Alameda Reuse and Redevelopment Authority
Alameda Reuse and Redevelopment Authority
Interoffice Memorandum
November 7, 2007
TO: Honorable Chair and Members of the
Alameda Reuse and Redevelopment Authority
FROM: Debra Kurita, Executive Director
RE: Alameda Point Advisory Task Force: Clarification of Roles and Responsibilities
BACKGROUND
On October 16, 2007, the Alameda Reuse and Redevelopment Authority (ARRA) established the
Alameda Point Advisory Task Force. A verbatim transcript of the ARRA motion by ARRA Member
deHaan and discussion on the motion is attached (Attachment 1). On October 17, 2007, staff
prepared a memorandum (Attachment 2) to the Alameda Point Advisory Task Force members
informing them of the ARRA's action and describing their roles and responsibilities as approved by
the ARRA.
On October 18, 2007, Member deHaan contacted staff with concerns that the October 17th
memorandum did not accurately reflect the ARRA's action regarding the Task Force's
responsibilities. Specifically, ARRA Member deHaan expressed concerns that the second and third
bullets in the October 17th memorandum were inaccurate. On October 18th, staff contacted the Task
Force members to inform them of the concerns about the October 17th memorandum, and advised
their members to refrain from speaking at the October 24th SunCal public workshop until staff could
confirm the roles and purpose of the Task Force with the ARRA on November 7th
DISCUSSION
Staff is requesting that the ARRA review and amend as necessary the following description of the
Task Force's roles and purpose contained in the October 17th staff memorandum to the Task Force:
"Roles and Purpose: The ARRA clarified and emphasized that the role and purpose of the Task
Force is to:
• Report back to their respective boards and commissions at their regularly scheduled meetings
to keep these important advisory bodies up to date on the progress of the project in
preparation for the entitlement process when Boards and Commissions will be asked to
review and comment on the Master Plan and EIR for the project.
• Advise and inform the SunCal /Calthorpe team on the appropriateness of various land use,
transportation, historic preservation, and economic development strategies for Alameda
Point. Advisory Task Force recommendations will be provided at the public workshops after
Honorable Chair and Members of the November 7, 2007
Alameda Reuse and Redevelopment Authority Page 2
the development team presentations and input from the community. When giving this advice,
the task force member should be representing the views and interests of his or her full Board
or Commission.
• Advise and inform the SunCal /Calthorpe team and staff on the types of materials and
information that will be needed for each of the planned community workshops to ensure that
the community is well informed and that the community is able to provide useful feedback to
the design team. Advisory Task Force recommendations will be provided at the public
workshops after the development team presentations and input from the community. When
giving this advice, the task force member should be representing the views and interests of
his or her full Board or Commission.
• Assist the SunCal /Calthorpe Team in achieving the March 2008 Development Concept and
May 2008 draft Master Plan mandatory milestones included in the ENA."
BUDGET CONSIDERATION/FINANCIAL IMPACT
SunCal is funding the planning process for Alameda Point, including the staff resources necessary to
support the planning process. Establishing the Advisory Task Force has no impact on the City's
General Fund.
MUNICIPAL CODE/POLICY DOCUMENT CROSS REFERENCE
The Advisory Task Force implements the ARRA's past direction to closely coordinate the
community planning process for Alameda Point with the City of Alameda's Boards and
Commissions.
ENVIRONMENTAL REVIF,W
The draft Master Plan will be subject to a complete review under the California Environmental
Quality Act. The Task Force will not be taking any actions to approve or deny a draft Master Plan.
RECOMMENDATION
Review and revise as necessary the Roles and Purpose Statement from the October 17th
Memorandum included above to accurately reflect the intended roles and responsibilities for the
Advisory Task Force.
Honorable Chair and Members of the November 7, 2007
Alameda Reuse and Redevelopment Authority Page 3
Respectfully Submitted,
Cathy W • • • bury
Plannin d Building Dir
By: Andrew Thomas
Planning Services Manager
CW:AT:DP:sb
Attachments
1) October 16, 2007, Special ARRA Minutes
2) October 17, 2007, APATF Memo
Attachment 1
October 16, 2007 Special ARRA Meeting
Verbatim transcript on item 3 -A. Establish Alameda Point Advisory Task Force, starting
at Boardmember deHaan's motion:
DD: I prefer that only one from each board, I feel very comfortable with that, I think it's
useful — a backup person is normally what we did and that individual could attend the
meetings and be well versed and could fill in but to have two voices, I think you're just
overpowering one and one more important than the other — I don't believe that's the case.
With that I'd make a motion.
LT: what is your motion, I'm sorry?
DD: my motion would be that we would have one representative from each board and
commission and have an alternate that would be available and could attend. Likewise
when we got to the roles and purpose the main thrust of it is reporting back to the
respective Boards and Commissions, the other bullet points would be assisting and
advising and with the addition of the Housing and Ikely and that would move it up to 7, I
believe, and the ACP have input at the housing level.
BJ — there's a motion
FM — I second
MG — can we have discussion about that?
BJ — sure
MG — Getting back to the housing collaborative, I have no problem with them having a
say through the housing commission but the other thing that really concerns me is that we
leave the school district out and I think the school district is really important because you
can't have a successful development without input from the schools and given our
affordable housing goals at Alameda Point, you can't have a successful development
without that kind of input — I'm just not sure how to go about, I'm not sure I want to
formalize, and I think that staff and the SunCal development team understands that they
need to have input from those stakeholders and I don't want to start parsing out what I
may perceive personally as two very important stakeholders and leave somebody else,
some other group who feels like they're just as important of a stakeholder out of the mix,
and so what I think I would prefer to see is give staff some direction and flexibility to
include, not only those two stakeholders, but other important stakeholders, not
necessarily as part of the task force, but to come up with some sort of mechanism where
those entities could have some input, and at some point in time report back to us as to
how that was done but I would like to ,preserve the flexibility and I'd like to give
stakeholders who may not be here tonight speaking for themselves the opportunity to talk
October 16, 2007
Special ARRA Meeting Minutes, Verbatim
Page 2
to staff and say, hey we want to get involved, we don't want to sit on the committee but
we want to make sure our voices are heard.
DD: I'm not too sure how to wind it in, I'm willing to do that...
MG: I don't either, this is why I want to give staff some flexibility along with SunCal to
come up with some sort of mechanism for making sure that happens.
DD: and the BRAG , when we put it together, the school district had a strong voice on it,
and this is starting to parallel that, I `m sorry to say — I'm proud to say, really.
AT: we can certainly put together a document that will explain to you how we are going
to incorporate all the important stakeholders, and you're right, there're a lot of them, and
it goes without saying, we know we have to go through this process and have to involve
those stakeholders, there's no way we could go through this without talking to the school
district, without talking to Doug and the Collaborative, it's just that in our minds, that is a
process that is absolutely going to happen, and we can document how that's going to
happen and I think we can prepare a report for you explaining how we plan to do that and
integrate those stakeholders into this process. In my mind, they're just a little bit
different than the advisory boards and commissions I mean, we can have meetings, with
APCP we use to have regular meetings with APCP and the collaborative, we'd sit down
and talk about alright — what are the issues we need to work through here, it's a little bit
more difficult to do that with the advisory boards and commissions, so that's our thought.
FM: I think going back to the purpose that I perceived for this, is to make sure the
direction for assuring that the boards and commissions were kept up to speed so that
when these plans came back to them, as boards and commissions, they weren't in the
dark, and I think the motion accomplishes that. The other discussion talks about
stakeholders that are not part of the city structure — boards and commissions, that is, and
the school district is a very important stakeholder, as is the Collaborative, and perhaps we
can give direction to come back with a formal strategy for involving the stakeholders,
cataloguing and involving them to the purpose of how you gather their input because it's
different from the goal of making sure the boards and commissions are up to speed. So
maybe that's the direction that should come back, that there's an additional strategy for
conducting these workshops that includes identifying and gathering, and making sure that
there are representatives from each one Qf those stakeholders around the table during
these workshops so that it's formalized, not depending on people to wander in when they
see the notice. And I think we need to ask the school district to identify someone to
attend these meetings as a stakeholder group so that we lay out some expectations that
we're going to get some input from them as recognized.
BJ: well, and there might be others, too, that we think of...
FM: identifying is the first step...
BJ: Alameda College, maybe...there are lots and so I just wanted to get clear on the
October 16, 2007
Special ARRA Meeting Minutes, Verbatim
Page 3
motion, was the motion to follow the recommendation of the chairs or presidents of
each...
DD: it can be either way, okay, and that's really up to the individual commissions and
boards. It could help it by having the chair, at the same token, there could be someone
else that could be more involved.
BJ: the problem is that the first meeting is coming up and we don't have time for the
boards to go through a selection process, and that's why I wanted to be clear if your
motion is for the chairs...
DD: we can initially do it with the chairs, and if they feel their alternate is who they want
to send, then that's fine, I will accept the...do we have a ....
MG: wait, wait — you had a second but I still need clarification...so the chair of the
boards and commissions we've been talking about, how would the alternate be
designated, and would the alternate be expected to attend each meeting also? Or only
when the chair couldn't go?
DD: these are community meetings and I'm sure the more the merrier out there, I would
like them to attend if that's what they would like to but they fill in for their selected body
when that individual is not there.
MG: and would you leave the selection of the alternate up to whatever Board and
Commission...?
DD: yes, yes.
BJ: Now I think what you have mentioned was the chair would select the alternate?
AT: we do like the idea of identifying the chairs...
BJ: that could get us through the first meeting...
AT: because practically, we could contact those people and say, ok you're it, and if you
can't make it, let's talk about how you're going to select an alternate...
BJ: right, it's only 8 meetings?
AT — yes, 8 meetings.
BJ: so hopefully it won't be too burdensome...
FM: just to be clear on the roles and responsibilities is that they represent the position of
their board or commission, and that they provide feedback based on their board's
position, and that they report back formally to their boards and commissions.
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Special ARRA Meeting Minutes, Verbatim
Page 4
BJ: on a monthly basis.
DD: that's the primary role
FM: those are their primary roles (simultaneous with DD) — and I think the stakeholder
roles are a little bit different and that's why I think it's a good idea to separate them, but
do it formally so that they are invited and everything we can do to bring them to the table,
they are there so we have that input that is necessary.
BJ: now I think in terms of the role of the alternate, I think we ought to leave that to them
and we shouldn't indicate that we expect them (the alternate) to go to every meeting...
FM: but their roles are the same, they're supposed to represent their group and they're
supposed to report back.
DD: I would expect that the boards and commissions, even if the alternate can't go, they
have someone there.
BJ: it has to be somebody designated and they'll have the chair and they'll have the
alternate.
DD: I'd give them the flexibility, it's only 8 meetings...
BJ (to AT): Would you let us know if any boards indicate that's a burden...
AT: As I understand, if you pass this motion, I will contact the chairs of each of the
boards and commissions and tell them you have been nominated, you are the chair, here
are the meeting dates, and you'll have to have an alternate in case you miss these
meetings, so let's talk about how you'll get that alternate designated, and we can certainly
provide a version of this staff report which will be amended to reflect your priorities...
BJ: I think one of the things we might want their report to their boards and commissions
to be agendized, not only for the report, but for discussion in case members of the board
want to provide input.
AT: yes, absolutely
DD: in case you have to come in and clarify...
AT: yes, and I think there may be times when we have to come and provide some
information.
BJ: OK, so I think we have this sorted out now.
DD: can we call for it?
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Special ARRA Meeting Minutes, Verbatim
Page 5
BJ: yes. Okay, are we clear on the motion?
LT: yes — 7 member task force, the boards and chairs.
BJ: Okay, we have a motion and a second, all in favor?
Board = 5 ayes
FM: are we clear on the direction of the stakeholder component?
AT: yes
FM: and when will we expect that information coming back to us and the public? Is
there a way we can get an off agenda that is posted on the City's website to let us know
what the process is then we can agendize it to see how it'll work on the 6th and if we have
to modify it, we can?
DK: Yes, we can have an off agenda about how we're going to catalog and communicate
with the stakeholders and have it on the ARRA meeting which will be the 7th
Attachment 2
City of Alameda
Memorandum
October 17, 2007
TO: Planning Board President Anne Cook,
Transportation Commission Chair John Knox White,
Recreation and Parks Commission Chair Terry Ogden
Economic Development Commission Chair Gail Wetzork
Historic Advisory Board Chair, Nancy Anderson
Climate Protection Task Force Chair, Stan Schiffman, and
Housing Commission Chair, Nancy Gormley.
FROM: Andrew Thomas, Planning Services Manager
RE: Alameda Point Advisory Task Force
On October 16, 2007, the Alameda Reuse and Redevelopment Authority (ARRA)
established the Alameda Point Advisory Task Force. The composition,
duration, role, and schedule for the Task Force are described in the attached
ARRA staff report. The ARRA made a few important adjustments and
clarifications to the composition and role of the Task Force described in the staff
report, including:
1. Composition. The ARRA adjusted the composition of the Task Force to
includes the Chairperson or President of the following Boards or
Commissions: Planning Board, Transportation Commission, Recreation and
Parks Commission, Economic Development Commission, Historic Advisory
Board, Climate Protection Task Force, and Housing Commission. Each
Chairperson/President may identify an alternate representative from their
Board or Commission that can attend any of the meetings that the
Chair/President is unavailable for the meeting. (The specific dates of al the
planned meetings are included in the staff report.)
2. Roles and Purpose: The ARRA clarified and emphasized that the role and
purpose of the Task Force is to:
• Report back to their respective boards and commissions at their regularly
scheduled meetings to keep these important advisory bodies up to date on
the progress of the project in preparation for the entitlement process when
Boards and Commissions will be asked to review and comment on the Master
Plan and EIR for the project.
• Advise and inform the SunCal/Calthorpe team on the appropriateness of
various land use, transportation, historic preservation, and economic
October 17, 2007
APATF, Memo
Page 2
development strategies for Alameda Point. Advisory Task Force
recommendations will be provided at the public workshops after the
development team presentations and input from the community. When giving
this advice, the task force member should be representing the views and
interests of his or her full Board or Commission.
• Advise and inform the SunCal /Calthorpe team and staff on the types of
materials and information that will be needed for each of the planned
community workshops to ensure that the community is well informed and that
the community is able to provide useful feedback to the design team.
Advisory Task Force recommendations will be provided at the public
workshops after the development team presentations and input from the
community. When giving this advice, the task force member should be
representing the views and interests of his or her full Board or Commission.
• Assist the SunCal /Calthorpe Team in achieving the March 2008
Development Concept and May 2008 draft Master Plan mandatory
milestones included in the ENA.
Schedule: The first of the public workshops will occur on October 24th at the
Mastick Senior Center. We understand that this if very short notice for the Task
Force members, and we understand that it may not be possible for all of the Task
Force members to attend this first workshop with such short notice.
The workshop is primarily an opportunity for SunCal and Calthorpe Associates to
introduce themselves to the community and answer questions. SunCal will not
be presenting any plans or proposals at this first workshop for community review
and comment. We hope that you will be able to attend, but we understand that it
may not be possible for all members to attend this first workshop due to the short
notice.
I look forward to working with each of you on this exciting and important project.
If you have any questions, please do not hesitate to contact me at 747 -6881 or
by email at athomas @ci.alameda.ca.us. I will try to give each of you a call in the
next few days to introduce myself and answer any questions that you may have.