2006-03-21 Joint CC CIC 1 Submittalhttp://rosewhite.net/form1.html
Petition
We, the undersigned, support the Historic Alameda Theater Project including the
cineplex and the parking garage.
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Submitted by Kevis Brownson at
the 03 -21 -06 Joint City Council/
CIC Meeting
Re: Agenda Item #1
3/21/06 3:32 PM
1 support construction of a new movie theater and parking garage, AND restoration of Alameda I
Theater. Restoring the historic theather needs to be mandatory part of the redevelopment project.
Our family supports the Alameda Theater project. Please approve this badly needed project.
Don't let the vocal minority rule in Alameda!!! do not currently attend very many movies because I do
not like getting in my car on weekends. I would probably attend movies once a month or so if I could
(walk, which is possible at most every address in Alameda.
It is absurd that we have no movie theatre in Alameda. Please pass this measure so that we can get
started.Thank you,Michael J. Castro
I have lived in Alameda all my life and I have been waiting for many years to have our wonderful
theatre retumed to us. Please do not let this opportunity pass us by.
We have waited so long for this improvement. Thanks to all, City Council and others, who have
tirelessly worked towards making this project possible
I support the theater restoration and multiplex. Alamedans needs a place to no to the movies!!!
I grew up in Alameda and am glad to see it has retained it's 'small town charm.' However, I would I
love to see the area around Park St. continue to develop and thrive.
we need it!
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The very extreme (and rude) "Stop The Multiplex° group happen to be very uneducated on the true
FACTS of the actual plans for the multi-plea, its revolting. I totally support the new plans. Alameda
deserves a beautiful, historic theater just like Oakland has, as well as Piedmont, Lafayette and Orinda.
Why not us too? <br /> <br />My vote is to STOP and EDUCATE the extremists and
give Alameda a new beautiful movie theater. Its just what we need around here, think of all the
business restaurants will get in the area, as well as other merchants. <br /> <br
/ >Thank you, <br />Daphne Dahmen & nbsp:<br />
Being an Alamedan, born and raised,) feel a great need for this project to go through. For the nay
sayers, I believe they are a small yet vocal group that have no viable argument. Traffic, bad elements
coming from other communities and other concerns they might have are over estimated compared to
the positve impacts that this development will have on the Park St. businesses and surrounding areas.
Please make sure this is a gotnm
This would be a great oportunity for teenagers to get jobs.Also having more things to do, instead of I
having the opportunity of using drugs or joining gangs in the community.
Initially, I had some reservations about the Alameda Theater Project, but having had a chance to review it, I I
have decided that it Will be a tremendous plus for the citv of Alameda.
an
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I support the new theater...
no center of attraction which will bring people downtown in the hours outside standard business
Ihours. <br /> <br / >A theatre would serve as a magnet for business, driving additional
revenue into other businesses in the downtown area. This would be a boost for everything from retail
,business to coffee shops to restaurants. <br />& nbsp;<br / >1 can simply think about what I
did with my family last Sunday afternoon to see what could be a typical weekend afternoon in
Alameda: <br / > <br />We had to go to a store to pick up some items for the house.
After buying those items, we decided to go to the theatre, which was just down the street. We
watched a movie with the kids and had a great time. After the movie, we went to a small restaurant
down the street for dinner. On the way back to the car, we stopped at a coffee shop for a cup of
coffee and a cookie for the kids. <br /> <br / >Unfortunately, we spent all of that money
and time in Emeryville rather than Alameda. If the theatre was here, we would never have left town (n,
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'lit is being demolished through benign neglect <br / >2. An island population of 75,000+
people warrants a bona fide theater option. <br 1>3. Alamedans have spoken loudly and
dearly: they want the Alameda Theater renovated and reopened. <br / >4. The theater will be a
tremendous catalyst for downtown business. <br 1>5. The City has presumably done due
diligence on the argument that a cineplex concept is the most viable approach to operating a
downtown movie theater. <br 1>6. Nobody has stepped forward in the past 27 years to prove
otherwise. <br 1>7. The businesses in the Park Street district have lobbied for increased
parking capacity for decades; this is the ideal location and will put the issue to rest <br 1>8.
The cineplex and parking structure will help obscure what is perhaps the ugliest piece of real estate
downtown, namely the Longs parking lot <br 1>9. Inactivity is absolutely no way to run a
City. <br / >10. If problems develop, we will address them; that is what good organizations do.
The city of Alameda desperately needs a movie theater to stay alive and thrive. I
Get Park Street to be avivable shopping area by approving the renovation of the theather.
Please indude our entire family as in favor of the theatre—we want one here and want to give our
town the business. With three teenagers who go the movies a lot, it would be nice to have them
here as opposed to figuring out ways to get to Jack London or Bay Street
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Pro Historic Alameda Theater Project E- Signatures
1Please keep the selfish oppononents of the theater out of our hair
Lwould you want to go to oakland, when you could just walk out of school and go to the movies
across the street think about it people pay off some of the debt in this town
Stop complaining & start building.
I would urge the council to consider the opinion of a majority of Alamedans, not the noisy few who
try to make their voice louder than everyone else's (and the time to harass the council at every
meeting).
11 would prefer a more sympathetic design to the old theatre.
It'd be really great to finally have a theatre in Alameda, so we don't have to travel far to just to see a
movie
Lets get it on!
lOur'family can't wait for opening night!!
Alameda needs a movie theatre! Having a nice movie complex with parking is a great idea.
Alameda needs a movie theatre!
1994, as the parent of a US Marine, as an active citizen, as a small business owner in Alameda, as
frequent patron of businesses on Park Street and the South Shore Mall, as a member of the Harbor
Bay Club, I have been anxiously awaiting the day when Alameda would finally have a movie house. I'm
tired of driving to Oakland or San Francisco or Piedmont. I'd prefer to walk to the movies, have a
coffee or dinner afterwards in Alameda, and see my long time friends and neighbors doing the same.
I'd also like to have a parking lot where I can park my car on those rare occasions when I need to
drive my vehide to the Park Street area on rainy nights, when my knee is bothering me, when my
mother -in -law is in town, when I'm dressed -up and can't walk the eight blocks in heels.Let's make
Alameda a community of thriving businesses, a community that brings residents, again and again, to
Park Street for a variety of reasons and occasions. Personally I walk to the Park Street area at least 3
times a week. I shop. 1 get my hair done. I have lunch. 1 have dinner. I buv coffee. 1 ao to the librar
The upside to creating the cinepiex far out weigh the downside to the project.
be sure the community knows this is GOOD for business which means tax dollars for Alameda which
means fewer tax increases across the board. thank you
I am signing this petition to support the Alameda Theater and restoration and dneplex.
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I wish there would have been a nice local theatre for my children to see current movies when they I
were growing up, but maybe my grandchildren can reap the benefits!
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Let this project go forward!! <br /> <br hI live three blocks from the theater and have waited eigh
years for this project to come to fruition. <br /> <br hI am a resident of Alameda and own a retail
business in the Park Street Business District. I WANT THIS THEATER TO OPEN AS SOON AS POSSIBLE.
<br h <br />Jim Miller
LYES - keep the project. I am very happy to have an opportunity to skin this petition
rm the mother of 2 girls, ages 15 and 9, and would dearly love to have a good -sized local cinema for I
them to attend.
Having worked as a municipal investment banker in California for over 8 years, redevelopment and sales taxes
are critical to the health of general funds. This project will help our city be able to deliver the services everyone
expects and wants.
The people who are against the theater complex are in the employ of Oakland interests that wish to I
suppress the Alameda Economy.
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I support the movie palace in Alameda
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The Alameda Theater will continue the progress of downtown Alameda by increasing foot traffic in I
the area and by adding a modern, attractive facility for Alamedans.
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we need the theatre!
While a huge dneplex is not my first choice, it must be understood that no one could make the
financial numbers work for a small theater and still preserve the Historic Theater portion. This leaves
the alternative...no theater at all.
Restore this Motion Picture palace for the Alameda commuity to enjoy. It will strengthen the
community.
Huny up PLEASE!!!!!
kevis thanks for speaking out on this issue. we need to hear'from the silent maioritv.
Everyone would enjoy a nice dinner and a show here, instead of going to Bay Street or Jack London.
It would be good for the commerce and people of Alameda. Also, having children, I would love to
have them ride their bikes to this theatre.Kelly L. Ransil
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Second generation Californian, born and raised in Alameda, in favor of movie complex, wish the rest of
the original Alameda's would "step up to the plate" and support this.
1 We want a movie theater in downtown Alameda!!!
thanks for doing this Kevis, please give my regards to Dave.cheers.Adair Roberts
I support the current plans to renovate the theatre and add the parking garage. We need more
reasons for Alamedans to stay on the island to eat, shop, and find entertainment, andd this will help.
[A Target store at South Shore, however, I can do without] .
Why any Alameda citizen would rather have an unused eyesoar other then something fun and useful!
is beyond me.
multiplex theaters are the only ones economically viable - and Alameda needs one for its businesses
and citizens
Alameda needs a theatre. There has been a good process to make this decision. Alamedans support
this decision - do not let a few dissuade the City Council.
Having my pre -teen and teenage kids walk to the movies on a Friday night? SIGN ME UP! Building up
Park Street into a fabulous area that makes me want to stay local on a Saturday night instead of
hitting Rockridge or San Frandsco? Sign me up.Congratulations on working toward building an inviting,
exciting Alameda.
We are in favor of the theatre
We need the theater!!! 1
I think that a cineplex in Alameda would be a fabulous idea, as i am quite sure that no one enjoys
driving at least 15 minutes in any direction just to see one movie that they could see easily —and
probably in walking/bildng distance from their homes. Thank you for asking my opinion.
I am very much in support of the theater. It will be a great opportunity to restore a historic building
and revitalize our downtown.
We need a place like this in Alameda.
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Wonderful project which will benifit all who live in Alameda. New part compliments the old and brings
life back to the old building.
1 definitely want a movie theater that I can walk to. Please keep this project moving forward. 1
With the beatification of the Park Street parking taking spaces, we need this garage for
replacements. the merchants deserve it
I am not sure why the stop the multiplex group is just starting to complain now. This plan has been
on the board for quite awhile. I think a compromise of a few Tess screens would be OK.Has anyone
approached the Alameda Sun or Joumal about supporting a non - partisan on -line poll? It would have to
include a way to make sure no one 'stuffed the ballot box'! <br / > <br 1>
I support the Alameda Theater Project!
I am in favor of a cinema in Alameda. I grew up here and have since moved back in order to raise my
kids. I remember going to the movies at South Shore and it was always a treat. I would like to take
my children to a movie without driving 20 minutes through Oakland. I hope the restortation of the
Alameda movie theater continues.
We are loosing too many neighborhood theatres. This is needed badly.
I support the Alameda Cinema complex
In a town where there is not enough for teens to do in the evenings, and that ultimatiey forces us to
send our children to Oakland, Emeryville and Union City so they can enjoy an evening with their
friends, there should be no arguement about why we need this theatre. We came to Alamdea to raise
our children because it is a safe bedroom community. Now lets continue to keep them safe by
keeping them off the freeways and out of the cities that have higher crime rates. This is a much
needed addition to our town.
I can't wait for the theatre to open. Since we moved here in 2000, I've been hoping that my kids would have a
local movie theatre to walk to with their friends, as we had where we used to live in the Midwest.
This project MUST go through!!It will be a MAJOR boon to the whole city.
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Comments to City Council /CIC
March 21, 2006
Good Evening Mayor Johnson, Members of the Council and Citizens of Alameda my
name is Valerie Ruma and I am a 19 year resident of Alameda.
It seems rather pointless, my being up here tonight spending my time speaking when it
appears that the majority of you with a few notable exceptions have made up your minds
to plow forward with this monstrosity of a project regardless of not only the opinions of
the citizens who elected you to office, but also against the recommendations of your own
appointed Historical Advisory Board and the AAPS both of who's opinion on matters
such as this are highly esteemed in Alameda. But, I do believe in miracles and maybe
some one of you somewhere might have a small opening through which a small shred of
reason may penetrate. Now, I have to ask you, if you are not listening to any of the afore
mentioned groups, the citizens, the AAPS (Alameda Architectural Preservation Society)
or the HAB, then to whom are you listening ? ?? My guess is that you are listening to the
monied interests who want to do business in this town on their own terms - in their own
suburban, big box, throw away style rather than the interests of those who have built and
preserved Alameda for many years as a community with unique and lasting value.
People like the late Mayor Chuck Corica spent their lives making Alameda the kind of
place where citizens and community mattered over big business and the almighty dollar.
It is my impression that you are here tonight to put the finishing touches on minor
decisions regarding the revised design of the cineplex and parking garage. To address
that issue, I say simply that no matter what color you paint it, no matter how you tweak
the architectural flourishes the size and scale of this project have not changed one bit. It
is still far too massive and invites far too much environmental impact for it to be
acceptable to those who care about the quality of life in this Alameda.
Submitted by Valerie Ruma at the
03 -21 -06 Joint City Council /CIC
Meeting
Re: Agenda Item #1
As an example, I point to our new library being constructed just a block from here and
two blocks from the project being proposed. That building seems massive to me. It
towers over Oak Street at 41 feet tall and turns Oak Street into a wind tunnel. It seems to
create a giant shadow on the entire block. If you feel the same, then consider that the
proposed cineplex and garage project will be higher still at a top height of 70 feet and
with narrow streets bordering not one, but both sides. Can you imagine the
claustrophobic feeling that will create?
Finally, I want to let everyone here in the room and everyone watching on TV know that
this decision is not complete regardless of what has been decided previously and
regardless of what gets decided tonight. There is a lawsuit pending that if successful will
force this project to be submitted to the scrutiny of an Environmental Impact Report.
Currently we ask for you help in funding that lawsuit and if an EIR is mandated, we ask
for you to participate in the project so that the true impacts of this proposed plan will be
evident and a safe and sane alternative solution found. Stay informed at
www.stopalamedamegaplex.com
Alameda City Council
March 21, 2006
Re: Vote on final design of Megaplex
For public record
Once again there is another opportunity to listen to the people of Alameda. Tonight we
discuss the controversial megaplex project. I vehemently request that an EIR be
performed to understand the impact of this project to our Civic Center and community.
As you have heard on many occasions, the size and scale of this project is NOT what the
people of Alameda want. This is based on credible evidence. Consider the following:
Alameda's own Historic Advisory Board (HAB) and The Alameda Architectural
Preservation Society (AAPS) have both weighed in with the opinion that the entire
project is too big for the Historic District. HAB unanimously denounced the scale of the
project at its January 5th meeting.
In numerous City Council meeting, citizens have overwhelmingly voiced their concerns
and have on multiple occasions requested that an EIR report be performed due to the size
ad scale of the megaplex and garage for reasons ranging from aesthetic to traffic impacts.
We are concerned that the City would like to move forward on this project in the Civic
Center before it has developed a Civic Center Specific Plan, as required by the General
Plan.
Please perform the EIR. Ple se understand the impact of this project to the Civic Center.
Please finalize the Civic pl
eylor
Submitted by Joe Meylor at the
03 -21 -06 Joint City Council /CIC
Meeting
Re: Agenda Item #1
March 21, 2006
To the Mayor, City Council and Voters of Alameda,
I just learned that the vote to continue on the plan of the theater complex and parking garage is
up for a vote today. It seems most of the informed citizens of Alameda are against this plan. I
have learned there are many reasons people are opposed to it. There seems to me to be eight
reasons so egregious that each of them alone should be considered a deal- stopper. Yet, there are
many other important reasons. The basic eight I will list and then explain include:
1. Public Safety
2. Changing Technology will continue to remove profitability from movie theaters.
3. The terrible lease deal where the city will only receive 20% of market rate for theater space.
4. Actual construction costs are well beyond budget.
5. The plan violates the City's General Plan, in both the stated theme and the requirement that
before any construction in the City's Civic Center
takes place there must be an accepted Civic Center Specific Plan, and to date none has been
developed.
6. It violates the aesthetics of our community. The Alameda Historic Advisory Board is
unanimously opposed to this plan.
7. There are many Superior Alternatives to this plan which would unify this community with
pride, enhancing the quality of our town center while
saving the city's revenue.
8. There is huge public aversion, so much so that those elected to represent us should be forced
to remember that they are our public servants, and not entitled to force their will on the
community.
Public Safety: There have been many parking studies in Alameda over the last decades. Every
one ruled out the site of the planned location for the seven -level parking structure. The reason
has been consistently that it is not safe because Oak Street is too narrow. That is why 5 other
sites have been chosen as superior locations. For comparison, Oak Street between Central and
Santa Clara is 35' 6" from curb to curb and the High Street Bridge is 43' 9 ". Making matters
worse is that portion of Oak Street is to be part of Alameda's bicycle blvd system, though not
providing a bicycle lane because of lack of room. The high volume of pedestrians to be expected
with the local schools, library, church, increasing retail, the bicycle boulevard, and movie
theater, (hopefully without 2nd multi- plex), and the growing traffic density will place enough
increased risk in this area without the parking structure being placed at this previously dismissed
location. In light of all that has been made public, to continue this plan would demonstrate
willful disregard for public safety and likely open the city to lawsuits for neglect when injuries or
fatalities occur.
Technology vs. movie Theaters: Intelligent business plans always consider trends in the
business environment. Fifty years ago the IATSE, the union representing stage hands, movie
workers, and projectionists, declined pursuing television work stating that "television was just a
fad that would pass." Television of course was not a fad and technology still guides our
entertainment industry. The numbers of movie houses and live theaters continued to decline as
Submitted by David Kirwin at the
03 -21 -06 Joint City Council /CIC
Meeting
Re: Agenda Item #1
televisions became a household appliance across the nation. We are in the midst of another
entertainment technology revolution affecting theaters which only a fool would ignore. It began
with the introduction of home theaters and is expected to continue as home entertainment centers
continue to improve and costs continue to decline. This new revolution has resulted in the
decrease in movie house box office revenues for many years despite being masked by increased
ticket costs during the early years of the decline. Also the early years of this technology
revolution was heralded because of the availability and improvements of home movie media,
while now the visual image is being improved with bigger yet less obstructive screen formats -
the big, lightweight wall mounted flat screens. Home presentation technology will continue to
improve as costs will continue to decline. Every reasonable market analyst knows movie house
attendance will continue to decline. This is a terrible time to invest in this movie theater plan
which is why it requires taxpayer money to drive the deal - market forces can read the writing on
the wall and refuse to invest. It would be terribly irresponsible for our elected public servants to
waste our future general funds on such a poor risk especially since the architect does not provide
for easy retail conversion with the likely event of the theater's failure.
Lease Deal: According to the agreement the City is entering with the theater operator, the lease
is only about 20% of the average lease cost for movie theater space in the Bay Area. This is a
horrible deal considering it is for a newly "renovated" historic theater of the period and style of
this, Alameda's 'grand gem'. Council member Daysog has cited this as his reason to vote against
the plan. Others should show the same fiduciary sense of responsibility. Despite the proposed
operator's argument that he will be providing some of the theaters furnishings, there is nothing to
insure what he installs as far as quality and aesthetics. His past failure at operating a movie house
in this city when operating the South Shore Theater, while that multiplex was the only movie
house in town was perhaps due to his low investment in furnishings as well as the maintenance
and custodial shortfalls that gave that theater its bad reputation.
Construction Costs: Despite the fact that Alameda's Development Dept did try to pad some of
the cost projections, the construction costs in the last half decade have soared well beyond what
would have been reasonably expected. Before the first shovel of dirt we all know that the project
will go beyond budget. The 'reserve funds' for the project have already been gobbled up. The
negotiation failure with Long's for the shared footprint of the shorter version of the parking
structure altered the project considerably, and also increased the costs. It is unfair to the Citizens
of Alameda that all of the City's departments will further suffer the loss of the future tax
increments to repay further bonds to bail us out of this mess. If this plan is pursued, cost
considerations will also require cutting corners with aesthetics and quality as it has with other
recent projects like the loss of the copper roof of the library for a cheaper painted steel roof
which is more likely to require higher maintenance costs in the future. With the continued loss of
future tax increments what will be left to cover the increased costs of providing for our citizens.
We all now know the only tax revenue from this project is the concessions sold in the theater, not
the tickets. There is basically no payback for the budgeted costs, let alone the over - budget costs.
This plan will certainly not bring more shoppers to the downtown area than a more appropriate,
in -scale theater project would bring.
Alameda's General Plan: Alameda has an established General Plan whose policies reinforce
specified themes and serve as guidelines to growth. Part of the themes explanations (Section 1.2)
directly states "The City does not have or want tall buildings, freeways, highway commercial
strips, or vast tracts of look -alike housing." Section 3.4 of the General plan deals with the Civic
Center Specific Plan, outlines it needs, delineates the 12 acre area which is from Lincoln to
Central, roughly splitting the block between Walnut and Oak and Oak and Park. It includes the
Alameda Theater as well as the new Library despite being completed and accepted in 1991. It is
a twenty year plan. Part of 3.4d states "Prepare and adopt a Civic Center Specific Plan for the 12
acre Specific Plan Area delineated on the General Plan diagram. The plan is to include uses,
building footprints and envelopes (location and bulk), architectural and landscape design
character, street and pedestrian way design, and schematic design of parking areas /structures.
The level of regulation and means of the Specific Plan can vary over a broad range. Initial
actions may include only library design and parking management or construction, but these must
occur in the context of a plan for the entire area." Note the word "must ", it does not say "should ".
Despite the fact that subsequent City budgets have always carried the item of Civic Center
Specific Plan Development since 1991, it has never been funded. To continue to pursue this
theater plan without the context of the civic center plan is to willingly put the cart before the
horse. Why? It seems apparent that certain members of council want to set new precedents which
seem diametrically opposed to the established will of the people as established in the themes of
the City's General Plan. I was recently appalled at a public planning meeting when one of our
City Council appointees to the Planning Board was encouraging a developer who wanted to
construct a building under 40' to instead build a nine story building in our city! Until the Civic
Center Specific Plan is funded and completed no construction projects should be initiated. This
of course would delay this project, but that is a good thing as it will allow time to review other
aspects of the concept as a whole, weighing it against the other seemingly superior options. The
structures proposed will stand for many decades; it is prudent to take the time to do what our
children will be proud of, rather than this fast tracked questionable deal which could prove a real
objectionable blight within a decade.
City Aesthetics: The location of this project is in the location of the heart of our historic civic
center area. Therefore, it is imperative it meet the standards of this district. Every member of the
Alameda Historic Advisory Board voted against this plan. What else needs to be said? In
addition to unanimously rejecting the idea, on January 5, 2006, members of the Board also spoke
of the political pressure they were under to approve the project and others spoke publicly on how
out of touch the present council is with their constituents. I applaud all of those members of
AHAB for maintaining their personal integrity as well as the integrity of that Board.
The Superior Alternatives: Several clearly superior alternatives have been presented to the city.
Our elected officials owe the tax payers an honest explanation of why they are trying to pursue
this severely objectionable project and not the better cheaper, aesthetically palatable options that
meet the concepts of our City's General Plan which they have been presented with. When the
vast majority of theaters in this country have five or fewer screens, why does an isolated island
community that could not support a three screen theater require and 8 to 10 screen theater to be
successful? One of the members of our community has been successfully operating a small
single screen theater, and has done so by presenting movies that people in this community want
to take their families to see. That is a good business practice. Why does the proposed operator
require so many screens? How does this City Council choose who it will listen to?
Mass Public Aversion: No other issue in Alameda has started such a large vocal response in the
almost ten years I have lived here. All kinds of Alamedans have responded as individuals or
gathered together in organized groups to voice their opinions to try to prevent this plan. Public
meetings held with ample notification show that Alamedans oppose the project by a 10 to 1
margin. Of the 10% who have spoken at meetings in favor of the project, most of those speakers
seem to have a vested financial interest. It is clear that the people of this city do not want this in
our community.
Honorable Mayor and City Council, would you please read and respond to the above points?
I would also like to hear from you regarding the use of Special Meetings for City business. Who
decides on the use of Special Meetings and what are the criteria that necessitate the Special
Meeting? As a tax payer, I was shocked to see the decision of the bond issue taken up at a special
meeting instead of a properly noticed General meeting. This seems to be an affront to the laws of
open government, though it may not be against those laws. It is very difficult for caring members
of this community, so many of whom are parents of young children, to gather, read and
process the related documents and form an intelligent opinion on complex issues which have a
dramatic and prolonged affect on our community, while trying to arrange for baby sitters, etc.,
especially when getting less than a 24 hour notice, or even to learn of the notice of the meeting.
This is an import question for the relationship of Alameda's City Council and the Sunshine Laws.
Thank you for your time.
David Kirwin
Hello City Council and Public,
I am voicing my vote in favor of the current plans for our Alameda Cineplex. I believe
having a Cineplex on the Island will be met with long- awaited applause from the vast
majority of Alamedans. Just as important is the parking lot, which provides a real
solution for creating a viable shopping district in Alameda.
I am NOT in favor of big -box retailers and the mall sprawl which pervades our nation's
suburbs. What makes Alameda so great is the small town -feel which still emanates on
this island. Our fellow residents feel like local neighbors; our city still a hidden secret in
the Bay Area.
Park Street, Webster Street, and other shopping districts with smaller boutique stores help
shape the flavor of Alameda. But so many of us drive off the island to Bay Street,
Walnut Creek, and Stoneridge Mall when the shopping bug hits us. And we take our tax
dollars with us. The most common reason I hear... there are no cool shops in Alameda.
No Gap. No Bed, Bath, and Beyond. No recognizable name -brand stores.
I believe a nice mixture of family -owned operations and national chains will strengthen
Park Street. We all see how much Peet's, Starbucks, and Tomatina have increased foot -
traffic on Central Ave. They have also given Pillow Park, Toy Safari, and other local
outfits a boost in new faces. They have made Park Street cool again.
To increase shopping on Park Street we must have foot - traffic. To keep our tax dollars
within our City, we must have foot - traffic. To maintain our small -town feel while
balancing the reality that we live in the Bay Area, we must have foot - traffic. The
Cineplex and Parking Structure will provide this.
In the two years it has taken to complete our construction of an 800 square foot addition,
we have seen our construction budget double because of rising costs. Please, let's not
make the same mistake with this project. I too value the City's money to fund this
project. My fear is that we will spend even more of it five years from now if we delay
construction any longer. I ask that we put our smaller differences aside and do what's
best for all Alamedans. Let's get the Cineplex built, and enjoy a popcorn and a picture
together.
Sincerely,
Gene Oh, long -time resident and proprietor of Alameda Bicycle
Submitted by Robb Ratto at the
03 -21 -06 Joint City Council /CIC
Meeting
Re: Agenda Item #1
TO BE ENTERED ON THE RECORD
CITY OF ALAMEDA
CITY COUNCIL MEETING
Tuesday, March 21, 2006
Good Evening Mayor Johnson and Councilmembers,
My name is Anders Lee. I am a citizen of Alameda.
We're here again at another meeting where the issue
of the $'Screen theater is being brought up again. o��
Again, I say please vote NO on this roJ 'ect(There is
g yp p
currently a lawsuit against the city.
If the City Council decides to again push forward
with this project, I hope that the council and city staff
have the foresight to accept construction bids based
on contingency. The contingency of the city being
allowed by the law to build the theater. If the city
cannot build the planned Cscreen theater than I
would hope that the City of Alameda is not stuck
with expenses that could have been avoided.
Thank you.
Submitted by Anders Lee at the
03 -21 -06 Joint City Council /CIC
Meeting
Re: Agenda Item #1
A Better Solution for Alameda Theater
As controversy about the Alameda Theater /Cineplex/Parking project swirls on, one issue that
should have been prominent has barely been mentioned.
Of the projected project cost of $25 million, about half is for restoration of Alameda Theater, but
that isn't the highest and best use of the money, especially with $9 million devoted to invisible
seismic and code upgrades.
For less than the restoration would cost, Alameda could have a world class civic center for the
performing arts surpassing even Hayward, Walnut Creek, and other similar communities.
It doesn't make sense to embalm an essentially unusable 20th century architectural artifact with
money that could otherwise be used to create a vital, functional civic theater complex that would
be actively usable by Alamedans young and old throughout the 21st century and perhaps beyond.
Kofman auditorium is not a suitable substitute for a bona fide community theater, and even if
fully restored, Alameda Theater, lacking a stage, could not begin to serve that purpose. Nor is
Alameda Theater needed for movies - occasional blockbusters could be shown on multiple
cineplex screens as is common elsewhere.
Assuming the cineplex and parking structure go forward, it would be far more useful to replace
Alameda Theater with a contemporary performing arts center than to restore it. For historical and
aesthetic purposes, the lobby might still be preserved, and examples of architectonic elements in
the auditorium might be integrated into design of such a completely new facility.
Restoration of Alameda Theater would be a tragic civic mistake. There is still time to choose a
positive, forward - looking course rather than to persist in focusing dysfunctionally on the past.
Tom Billings
Theater Critic
The Alameda Journal
1005 -B Santa Clara Avenue
Alameda, CA 94501
himself @tnbillings. com
510- 0769 -2000
Submitted at the 03 -21 -06 Joint
City Council /CIC Meeting
Re: Agenda Item #1
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Submitted by Ani Dimusheva at
the 03 -21 -06 Joint Council /CIC
Meeting
Re: Agenda Item #1
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Rosemary McNally
March 21, 2006
City Council Meeting
Regardless of what you call the proposed-
structures at Oak and Central, one thing is
clear.
They are SUPERSIZED
I was told by Bob Hahn of the Alameda
Planning Department that the new library is
37'10' tall.
If you include the mechanical penthouse, it
is41'11.
Now, how does that relate to tonight's
discussion?
Put yourself on Santa Clara, in the Long's
parking lot. Now look toward Central Street
and imagine a wall 70' tall. This would be
the north wall of the parking garage. This is
almost twice as tall as the new library.
Submitted by Rosemary McNally
regarding the 03 -21 -06 Joint
Council /CIC Meeting
Re: Agenda Item #1
Relative to today's Alameda, this would be a
SUPERSIZED building.
We don't see a sketch of this northwall.
Why not?
Now, if you are convinced this is what the
citizens of Alamed want, I ask you to do
what you did with the library. At the least,
create a model of this project.
Then include the other buildings at Oak and
Central and Oak and Santa Clara. Include
City Hall.
Architects are trained to do models like this,
and it should have been included in all of the
public discussions of this project.
Let your constituents see what you are
voting on.
If the project is right for this intersection it
will be clear. If it's not, that will be clear.
Then we can get a design that is the right
size for the most important corner in the true
center of Alameda. A true town center.
That's how TALL the parking garage is
going to be.
Relative to today's Alameda, this would be
a SUPERSIZED building.
Now, if you are convinced this is what the
citizens of Alameda want, I ask you to do
what you did with the library. At the least,
create a model of this project.
Then include the other buildings at Oak and
Central and Oak and Santa Clara.
(,0
Architects are trained to do models like this,
and it should have been included in public
discussions of this project.
Let your constituents see what it is you are
voting on.
The project you have before you is
SUPERSIZED for Alameda.
If you truly want what is best for Alameda
in the long run, I'm compelled to ask why
you didn't require a model encompassing
the Oak Street corridor months ago.
If the project is right for this intersection, it
will be clear. If it's not, that will be clear.
Then we can get a design that is the right
size for the most important corner in the true
center of Alameda.
UI/LI!fl1!Iif1N
Mar 21,06 05:04p
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Lara Weisiger - for the record
Page..,.
From:
To:
Date:
Subject:
Hello,
Ani Dimusheva <antzv @earthlink.net>
<clerk @ci.alameda.ca.us>
3/28/2006 9:58:41 AM
for the record
below is a copy of my statement from the last City Council meeting.
Please include in the record.
Thank you,
Ani
Special Meeting of the City Council and the Community Improvement
Commission
March 21, 2006
FOR THE RECORD
Mayor and Councilmembers,
I am here tonight to reiterate my opinion that the project is too big
for its proposed location, and will have significant environmental
impacts on its environment, such as increased traffic and diminishing
the value of historic resources. To mitigate these impacts you must
perform an Environmental Impact Report and I'm confident that you will.
I am also here to remind you that your own appointed advisory body HAB,
as well as the AAPS, as well as architectural historian Woody Minor, as
well as Councilmember DeHaan, as well as thousands of Alameda citizens,
have also stated that the scale of the project is too big. SHPO's
approval of external features and colors is hardly an endorsement of
scale. If you listen to your constituents and your advising groups and
scale down the project, SHPO would be just as happy or happier.
Some of you have stated as a reAson for not going with a smaller
project the assumption that a theater with less than 8 screens would
not be viable. This is not supported by fact. The Grand Lake, the
Piedmont, the Elmwood, the Parkway, the Cerrito, and the Balboa and our
own Central Cinema to name only a few contradict that assumption. Just
because you have found an operator that can only work with 8 to 10
screens doesn't mean a smaller configuration is not viable with a
different operator.
This brings me to a question I would like to hear answered tonight. The
City is going to pay the entire bill for work on the historic
theater - -an amount now estimated at $12 million. Councilwoman Gilmore
justified this expense because in her words, the historic theater is a
public amenity. I wouldn't disagree with this assessment, and I also
take it to mean that the City is willing to invest in the historic
theater without expecting a full return.
What I don't understand and what has never been explained adequately is
why are then additional screens needed, especially since the addition
Submitted by Ani Dimusheva
regarding the 03 -21 -06 Joint
Council /CIC Meeting
Re: Agenda Item #1
Lara Weisiger for the record �� .v.�.. �,�....... Page 2
actually raises the price for the historic theater restoration, as the
building would have to have connections, be ADA compliant, etc? This
need is based entirely on the assumption that I said is not supported
by fact. Common sense implies that if the City were to restore the
historic theater only, with the money already slated for it, and were
than to issue a new request for proposals, for operators of an already
restored 3 to 5 screen theater, the pool of operators to choose from
would be very different. This option, which you can view as phasing,
has always been avoided, and I would like to know why. If your
intentions with this project are really sincere and public opinion
really does matter than you must act on this option now.
Thank you.
Ani Dimusheva
2911 Calhoun Street
Alameda CA 94501