Resolution 14262 and staff reportApproved as to ForrrL_
CITY OF ALAMEDA RESOLUTION NO. 14262
AMENDING MASTER FEE RESOLUTION NO. 12191
BY CHANGING VARIOUS
CHUCK CORICA GOLF COMPLEX RATES
WHEREAS, the Alameda Municipal Code and the California Government
code provide that the City Council shall set fees reasonable to recover the cost
of providing various services by resolution; and
WHEREAS, the City Council, at the August 27, 1991, Special City
Council meeting directed staff to amend the Alameda Municipal code to reflect
that city fees shall be set by City Council resolutions; and
WHEREAS, Resolution No. 12191 (Master Fee Resolution), as
amended, codifies existing fees for various City Services and permits; and
WHEREAS, at the July 16, 2008, meeting of the Golf Commission, fee
increases were reviewed and recommended for approval by the City Council.
NOW, THEREFORE, BE IT RESOLVED by the Council of the City of
Alameda that Master Fee Resolution No. 12191 be amended by increasing
various Chuck Corica Golf complex Rates, attached hereto as Attachment A.
BE IT FURTHER RESOLVED that the increases shall become effective
September 1, 2008.
BE IT FURTHER RESOLVED that all fees established by Master Fee
Resolution No. 12191 which are inconsistent with fees established by this
Resolution are hereby repealed.
Proposed Rates for
Corica Golf Complex
Individual Rates
18 -Hole Rates
Current Clark
Current Fry
New Rate
Resident WD
$23
$25
$28
Resident SSH
$28
$32
$35
Non - Resident WD
$28
$30
$30
Non - Resident SSH
$36
$40
$40
Resident Senior WD
$18
$20
$23
Non - Resident Senior WD
$23
$25
$25
Resident Junior WD
$1
$1
$1
Resident Junior SSH
$1
$1
$1
Non - Resident Junior WD
$8
$10
$10
Non - Resident Junior SSH
$8
$10
$10
Tournament WD
$28
$30
$30
Tournament SSH
$36
$40
$40
Tournament Senior WD
N/A
$25
$25
Twilight Resident WD
$18
$21
$23
Twilight Resident SSH
$21
$25
$25
Twilight Non - Resident WD
$23
$25
$25
Twilight Non - Resident SSH
$25
$27
$27
Late Twilight Resident WD
$13
$15
$17
Late Twilight Resident SSH
$14
$16
$17
Late Twilight Non - Resident WD
$16
$18
$18
Late Twilight Non - Resident SSH
$16
$18
$18
9 -Hole Rates
Current Clark
Current Fry
New Rate
Resident WD
$16
$16
$19
Resident SSH
$16
$18
$22
Non - Resident WD
$20
$20
$20
Non - Resident SSH
$21
$23
$23
Monthly Passes
Current Rate
New Rate
Resident
$115
$160
Resident Senior
$100
$140
Non - Resident
$195
$200
Non - Resident Senior
$160
$175
Annual Passes
Current Rate
New Rate
Resident
$1,150
$1,600
Resident Senior
$1,000
$1,400
Non - Resident
$1,950
$2,000
Non - Resident Senior
$1,600
$1,750
8/19/08
I, the undersigned, hereby certify that the foregoing Resolution was duly and
regularly adopted and passed by the Council of the City of Alameda during the Regular
Meeting of the City Council on the 19th day of August, 2008, by the following vote to wit:
AYES: Councilmembers Gilmore, Matarrese, Tam
and Mayor Johnson - 4.
NOES: Councilmember deHaan - 1.
ABSENT: None.
ABSTENTIONS: None.
IN WITNESS, WHEREOF, I have hereunto set my hand and affixed the official seal of
said City this 20th day of August, 2008.
Lara Weisiger, City CI
City of Alameda
CITY OF ALAMEDA
Memorandum
To: Honorable Mayor and
Members of the City Council
From: Debra Kurita
City Manager
Date: August 19, 2008
Re: Adopt a Resolution Amending the Master Fee Resolution No. 12191
Changing Various Rates at the Chuck Corica Golf Complex
BACKGROUND
In early 2007, the City retained the National Golf Foundation (NGF) to conduct a
comprehensive operations review of the Chuck Corica Golf Complex in order to protect,
preserve, and enhance this community asset and ensure its economic viability. The
results of NGF's operational review were presented in January 2008, and the City
Council adopted motions to:
1. Allocate funding to complete a master planning process for the facility with the
assistance of NGF.
2. Direct staff to work with NGF to investigate the cost - saving and revenue - raising
options recommended by the Golf Commission.
3. Request that staff explore options for identifying cost savings for Fiscal Year
2007 -08.
4. Direct staff to work with NGF to develop a Request for Proposals to explore all
options for future operation of the Golf Complex.
At its meeting on July 1, 2008, the City Council approved the issuance of a Request for
Proposals for an interim Golf Complex operator. In addition, the City Council asked the
Golf. Commission to review potential fee changes for the Golf Complex in order to
improve its economic viability. The Golf Commission discussed rate increases during
its regularly scheduled meeting of July 16, 2008, and adopted a motion recommending
a number of increases and changes to the current fee structure.
DISCUSSION
In establishing the new proposed rates, which are attached, the Golf Commission raised
the rates for both the Jack Clark and Earl Fry courses to the level non - residents
currently pay to play the Earl Fry Course and then discounted those rates for residents
by $1 to $2 depending on the number of holes, time of day, and whether the play occurs
on a weekday or weekend. In one case, the discount provided for residents was raised
to $5 in order to keep the increase in the rate below $10. As a result, the increase in
City Council
Report Re:
Agenda Item #5 -E
08 -19 -08
Honorable Mayor and August 19, 2008
Members of the City Council Page 2 of 2
some resident rates is greater than the increase in non - resident rates, but non - residents
will continue to pay more than residents to play at the Golf Complex. For example
under the new proposal a resident playing on the Earl Fry Course on a weekday will pay
an additional $3, while a non resident will experience no increase. The Golf
Commissioners approved this rate structure under the theory that in the current
economic climate, resident play would be less likely to decline than non - resident play
because the cost of transportation to reach other courses would be greater than the fee
increases. Non - resident patrons, in contrast, are more likely to play at other courses
should the fees be raised.
BUDGET CONSIDERATION /FINANCIAL IMPACT
The Golf Complex has an estimated shortfall for FY 2008 -2009 of $700,000. The
proposed increases are projected to generate approximately $350,000 in additional
revenues assuming no reduction in play resulting from the increased fees. This would
reduce the current -year shortfall to approximately $350,000. With a 10% reduction in
play, the total raised by the proposed increases would be approximately $200,000,
thereby leaving a current -year estimated shortfall of $500,000.
RECOMMENDATION
Adopt a resolution amending Master Fee Resolution No. 12191 by changing various
rates for the Chuck Corica Golf Complex.
Respectfully s itted,
66 /// 4,
Dale Lillard, Director
Alameda Recreation, Parks & Golf Operations
DL:bf
Attachment:
1. Proposed Rates for Chuck Corica Golf Complex
Proposed Rates for
Corica Golf Comulex
Individual Rates
18 -Hole Rates
Current Clark
Current Fry
New Rate
Resident WD
$23
$25
$28
Resident SSH
$28
$32
$35
Non - Resident WD
$28
$30
$30
Non - Resident SSH
$36
$40
$40
Resident Senior WD
$18
$20
$23
Non - Resident Senior WD
$23
$25
$25
Resident Junior WD
$1
$1
$1
Resident Junior SSH
$1
$1
$1
Non - Resident Junior WD
$8
$10
$10
Non - Resident Junior SSH
$8
$10
$10
Tournament WD
$28
$30
$30
Tournament SSH
$36
$40
$40
Tournament Senior WD
N/A
$25
$25
Twilight Resident WD
$18
$21
$23
Twilight Resident SSH
$21
$25
$25
Twilight Non - Resident WD
$23
$25
$25
Twilight Non - Resident SSH
$25
$27
$27
Late Twilight Resident WD
$13
$15
$17
Late Twilight Resident SSH
$14
$16
$17
Late Twilight Non - Resident WD
$16
$18
$18
Late Twilight Non - Resident SSH
$16
$18
$18
9 -Hole Rates
Current Clark
Current Fry
New Rate
Resident WD
$16
$16
$19
Resident SSH
$16
$18
$22
Non - Resident WD
$20
$20
$20
Non - Resident SSH
$21
$23
$23
Monthly Passes
Current Rate
New Rate
Resident
$115
$160
Resident Senior
$100
$140
Non - Resident
$195
$200
Non - Resident Senior
$160
$175
Annual Passes
Current Rate
New Rate
Resident
$1,150
$1,600
Resident Senior
$1,000
$1,400
Non - Resident
$1,950
$2,000
Non - Resident Senior
$1,600
$1,750
City
8/19/08
Council
Attachment to
Report Rea
Agenda Item #5 -E
08-19-08